Introducing the New iPad Property app From Primelocation.com

LONDON, May 28, 2010 - Primelocation.com, the UK's principal portal for premier estate agents
and properties, has today launched an iPad app
www.primelocationblog.com/uk/introducing-the-primelocation-com-ipad-app
that allows users to browse property in a way that has never been done
before.

The app, which is available to download for free from the Apple App Store
from day one of the iPad's UK launch, introduces a new way to browse property
for sale or rent, making the most of the iPad's high-resolution 9.7-inch
screen. Property search results are displayed in a beautifully crafted spiral
of images, ordered by price from high to low. The iPad's touch-screen
technology allows users to scroll through the spiral and select an image to
view further details.

With the app, users can:

    - Browse the full range of Primelocation.com UK properties
    - Pan and zoom images to view property details with their
      fingertips
    - Use the iPad's touch screen to swipe through properties and
      images
    - Share property details with their contacts directly from the app
      via email

Chris Boorman, Head of Product Development for Primelocation.com, said:

"We have launched this fantastic app in response to the changing way
people are engaging in property searches. The app has been designed not only
to help those actively looking for a new home, but also as an interactive
tool for those simply wishing to browse prime properties in a particular
area."

To download the app for free please go to the Primelocation iPad property
application www.primelocation.com/ipad-app/ page and click the
download button.

To enter the prize draw please visit the Primelocation property blog
www.primelocationblog.com/uk/ipod-competition-review-our-new-ipad-app-
to-win-an-ipod-touch

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Notes to Editors

About Primelocation.com

Primelocation.com is the UK's property search portal for leading estate
agency firms, including major national agencies such as Savills, Knight Frank
and Hamptons International, listing over 680,000 prime properties to rent or
buy in the UK and overseas.

Pictures accompanying this release are available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

For further press information please contact: Claire Mitchell: +44(0)20-7534-2645 / Claire.Mitchell at primelocation.com