Ipreo Launches Capital Markets Application on Salesforce.com AppExchange 2

By Ipreo, PRNE
Sunday, July 18, 2010

Industry-leading Bigdough institutional contact data to be seamlessly integrated with Salesforce CRM

NEW YORK, July 19, 2010 - Ipreo, a leading global provider of market intelligence and productivity
solutions to investment banks and corporations, announced the launch of a new
addition to its BD Suite of prospecting and CRM applications - BD for
Salesforce CRM. Powered by Ipreo's world-renowned Bigdough database of
institutional contacts, BD for Salesforce CRM seamlessly integrates Ipreo's
institutional data and investor marketing solutions with Salesforce CRM.

The Bigdough database is widely recognized as the leading source for
institutional contact data and investor profiles, covering over 100,000
equity and fixed-income contacts at more than 22,000 firms in 127 countries.
Global capital markets professionals leverage Ipreo's industry leading data
through Ipreo's BD Suite of prospecting and CRM platforms. The institutional
research, sales and trading community looks to BD Advanced and BD Vision, and
the corporate investor relations community leverages BD Corporate.

Ipreo's BD for Salesforce CRM allows clients to seamlessly screen,
manipulate, mine and manage critical Bigdough information on customers and
prospects within the Salesforce CRM application, significantly enhancing the
value of the application for Capital Markets professionals.

Paul Hebert, EVP and managing director, global capital market sales, at
Ipreo said, "By delivering Bigdough for Salesforce CRM, Ipreo is reaffirming
our commitment to serving the needs of capital markets professionals by
providing Salesforce CRM users direct access to Ipreo's data and
workflow-specific functionality."

"Global capital markets professionals can easily take advantage of
Salesforce.com's AppExchange 2 to find cloud computing apps tailored to the
specific needs of their business," said Kendall Collins, chief marketing
officer of salesforce.com. "BD for Salesforce provides an easy and affordable
cloud computing solution that reduces the cost and complexity of IT

"As longstanding users, Ipreo's Bigdough capabilities have been extremely
valuable in our ability to service the research needs of institutional
investors," said Irene Neumansky, director of technology at OTR Global
(www.otrglobal.com), the largest channel checker to institutional investors
and a leading provider of primary intelligence to the top hedge funds and
mutual funds in the U.S. "We've identified BD for Salesforce as a highly
extensible platform which can grow and change with our needs. Bigdough
combined with Salesforce CRM will enhance team collaboration and information
sharing across our organization."

About Ipreo

Ipreo is a premier global provider of high quality data, market
intelligence, and productivity solutions to investment banking and corporate
clients. With decades of experience serving the capital markets, and a
reputation for superior customer service, Ipreo is both a dynamic innovator
and a trusted resource. Ipreo has more than 550 employees and operations
throughout the US, Europe, and Asia. Ipreo is majority-owned by private
equity firm VSS (www.vss.com). For more information, please go to

About the Force.com Platform and AppExchange 2

Force.com is the only proven enterprise platform for building and running
business applications in the cloud. The Force.com platform powers the
Salesforce CRM (www.salesforce.com) applications and more than 800 ISV
partner applications. Force.com also enables developers to make any
enterprise app social by leveraging the social collaboration components
including profiles, status updates, and real-time feeds available with
Chatter. Applications built on the Force.com platform can be easily
distributed to the entire cloud computing community through the
salesforce.com AppExchange 2 marketplace
www.salesforce.com/appexchange, now featuring the ChatterExchange.

Kate McKay, +1-212-849-5060, kate.mckay at ipreo.com

will not be displayed