iREP Corporation Increases Efficiency of Social Advertising With Kenshoo Social

SAN FRANCISCO, August 5, 2011 -

Partnership grows to improve social advertising performance and scale for iREP in Japan

iREP Corporation, a leading global digital marketing agency based in Tokyo, and Kenshoo, a global leader in digital marketing software, today announced that  iREP will leverage Kenshoo Social to improve social advertising for its premier clients.

Kenshoo Social is a technology platform that was developed to effectively and efficiently manage large and complex social advertising campaigns. Kenshoo Social has all the features needed to optimize Facebook ads from campaign creation to reporting. To improve social advertising performance, iREP has decided to leverage Kenshoo Social as its preferred platform.

“iREP has already helped many advertisers achieve success with social media advertising but we’ve chosen Kenshoo Social to improve both the quality and scalability of these efforts,” said Shunsuke Konno, CEO at iREP. “Just like when we began working with Kenshoo for search engine marketing years ago, Kenshoo Social will help us automate key tasks like targeting and optimization.”

iREP chose Kenshoo Social in part because it offers a wide range of advanced features. Some of Kenshoo Social’s most sophisticated features include bidding algorithms custom developed specifically for Facebook, flexible campaign management functionality, path-to-conversion analysis and the capability to integrate data with other online marketing channels.

“With Kenshoo Social, iREP can strengthen its social media advertising services and expand the variety of advertising and promotional campaigns it manages for clients,” said Andrey Shirben, APAC General Manager for Kenshoo. “We look forward to expanding our partnership and helping iREP deliver better brand engagement.”

About iREP

Based in Tokyo, iREP Corporation is a leading global digital marketing agency. As a one-stop shop for interactive advertising, iREP offers clients a wide range of services that include affiliate marketing, campaign optimization, landing page optimization (LPO), search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), social media optimization (SMO), Web analysis and more. For more information about iREP’s digital marketing services and how the agency delivers value for its clients, visit www.irep.co.jp/.

About Kenshoo

Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media, and online advertising. Kenshoo’s global platform delivers the control, automation and results needed to make better marketing investments. Advertisers, agencies and marketing providers use Kenshoo Enterprise^[TM], Kenshoo Social^[TM], and Kenshoo Local^[TM] to direct more than $15 billion in annual sales revenue. Kenshoo powers five of the top ten retailers in the world and eight of the ten largest ad agency networks. With campaigns running in more than 100 countries, Kenshoo customers include Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.

Contact: Stacie Susens, Director of Corporate Marketing and PR, Kenshoo, +1-877-536-7462, Stacie.Susens at Kenshoo.com