James Cameron's AVATAR - the UK's Biggest Selling "Day One" Blu-ray Disc Ever!

By Twentieth Century Fox Home Entertainment, PRNE
Monday, April 26, 2010

222,824 Blu-ray Units Sold

LONDON, April 27, 2010 - James Cameron's stunning masterpiece AVATAR continues to smash
records by delivering the biggest "day one" Blu-ray results of any film in
the UK since the inception of the format - announced today by Twentieth
Century Fox Home Entertainment (TCFHE). A phenomenal 222,824 units were
purchased by consumers on its first day of release, April 26. Already the
best-selling pre-order title, AVATAR sales beat the previous UK record held
by The Dark Knight selling more Blu-ray Discs in its first 24 hours than The
Dark Knight sold in its first week.

"The incredible day one sales figures illustrate the urgency
that fans of all ages have to return to the world of Pandora and more
significantly, experience Pandora in high-definition," stated Steven
, Senior Vice President, TCFHE Northern Europe and Asia. "The film's
masterful cinematography, art direction and visual effects lends itself to
awe-inspiring clarity when viewed on Blu-ray - undeniably, the ultimate
format for fans to enjoy AVATAR at home."

Prior to the film's release on Blu-ray Disc and DVD, AVATAR
generated over GBP91million at the UK box-office and $2.6 billion worldwide
- making it the highest grossing film of all time.

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a
recognized global industry leader and a subsidiary of Twentieth Century Fox
Film Corporation, a News Corporation company. Representing 75 years of
innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is
the worldwide marketing, sales and distribution company for all Fox film and
television programming, acquisitions and original productions on DVD, Blu-ray
Disc, Digital Copy, Video On Demand and Digital Download.

Twentieth Century Fox Home Entertainment, 31-32 Soho Square, London,

Pictures accompanying this release are available through the PA
Photowire. They can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk."

Contact Details: LIZ SILVERSTONE, liz.silverstone at fox.com, +44(0)207-314-7016, +44(0)7825-420-052; LAURENCE BRAY, laurence.bray at premierpr.com, +44(0)207-292-7324,

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