Japan-Germany Industry Forum 2009: Energy Efficiency Leads to Economic Gains

TOKYO, November 17 - Japanese companies can achieve enormous economic benefits through energy
efficiency. In Germany, some estimates place potential market gains at EUR
2.1 trillion by 2020, in addition to cost savings and new jobs in this
blossoming industry. Germany Trade & Invest will be presenting the potential
business opportunities available through energy efficiency at this year's
Japan-Germany Industry Forum on November 18.

This year marks the 5th Japan-Germany Industry Forum, an event
to showcase the best business opportunities in Germany to Japanese decision
makers. Under the moniker "Energy Efficiency: The New Booming Market -
Business Opportunities in Germany," this year's conference focuses on chances
for increased engagement by Japanese companies in this promising new
industry.

Germany Trade & Invest will have representatives on hand to
highlight investment opportunities in Europe's largest market, demonstrate
how Japanese companies can benefit from doing business in Germany, and show
how Germany Trade & Invest can facilitate the entrance into this
multi-billion Euro industry. The keynote speech for the event will be held by
Ernst Ulrich von Weizsäcker, currently Dean of the Bren School of
Environmental Science & Management at the University of California, Santa
Barbara. Panels will include representatives from Toshiba, Fujitsu, Honda,
The Bank of Tokyo-Mitsubishi UFJ, Deloitte & Touche, BITKOM, RWE, along with
speakers from other companies and research institutes.

According to a McKinsey study of Germany, not only market
gains, but also energy cost reductions of EUR 53 billion annually can be
achieved alone by new energy efficiency techniques. This corresponds with the
possibility to create over 850,000 new jobs in the energy efficiency
industry. Japanese companies in Germany can profit from this segment, while
the lessons learned in Germany can provide technology transfer opportunities
to boost Japan's economic growth.

Germany's investments in energy efficiency have created a EUR
50 billion industry. Heat that is created through production processes, for
example, can utilise energy that is currently wasted. Modern production
techniques and segments such as smart metering, insulation systems, heating
and cooling, home appliances, cogeneration systems and compressed air systems
have resulted in further savings potential. High-tech industries, such as
electronics or the automotive industry have much to gain from this field.
Double-digit growth rates in the energy efficiency sector are expected in the
coming years.

Germany Trade & Invest is the foreign trade and inward
investment promotion agency of the Federal Republic of Germany. The
organization advises foreign companies looking to expand their business
activities in the German market. It provides information on foreign trade to
German companies that seek to enter foreign markets.

    Eva Henkel
    Email: eva.henkel@gtai.com
    Phone: +49-(0)-30-200099-173
    Fax: +49-(0)-30-200099-111

Eva Henkel, Email: eva.henkel at gtai.com, Phone: +49-(0)-30-200099-173,
Fax: +49-(0)-30-200099-111