Coty Inc. and Heidi Klum Announce Fragrance Partnership

By Coty Inc., PRNE
Thursday, January 20, 2011

NEW YORK, January 21, 2011 - Coty Inc., a leading global beauty company, announced today the signing
of international celebrity and multifaceted supermodel Heidi Klum to develop
and market her new signature fragrance, Heidi Klum Shine.

(Photo: )

Beginning her career as a model and cover girl, Heidi Klum has gone on to
create an extensive portfolio including designing an active wear collection
called Heidi Klum for New Balance sold exclusively on Amazon, Executive
Producing and Hosting three television shows: Project Runway and Seriously
Funny Kids on Lifetime and Germany's Next Top Model by Heidi Klum and being
the Artistic Advisor and face of leading European cosmetic company, ASTOR,
among other projects. Heidi has established herself as a beauty and style
icon while maintaining an effervescent spirit and lust for life.

"I am thrilled to be partnering with Coty on my new fragrance," said
Heidi Klum. "Working for a long time on developing a signature scent and
watching it finally come to life is so exciting. I never thought my nose
would recover from sniffing so many scent combinations but it is all worth
it. I want my fragrance to be truly special and head-turning so that people
ask the woman who's wearing it 'What are you wearing? You smell delicious!'."

"We are excited to work with Heidi and capture her energy and femininity
in her new signature fragrance," declared Bernd Beetz, Chief Executive
Officer, Coty Inc. "Heidi is an international powerhouse and role model and
her fragrance will bring her even closer to her adoring fans around the
world. Heidi's natural beauty radiates from the inside out and is the perfect
addition to the Coty family."

Heidi Klum Shine is expected to launch in fall 2011. Distributed
worldwide, the fragrance will be managed by the Company's Coty Beauty

Marketing plans for the fragrance are currently in development.
Additional information will be announced closer to the launch.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with
founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with annual net
sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion,
innovation and creativity, Coty Inc. has developed an unrivaled portfolio of
notable brands and delivers its innovative products to consumers in 90
markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and
ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein,
Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl
, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee
, Lancaster, Marc Jacobs, Nikos, philosophy, Sarah Jessica Parker,
Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes
adidas, ASTOR, Baby Phat, Beyonce Knowles, Celine Dion, Chupa Chups, David
and Victoria Beckham
, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry,
Jovan, Kate Moss, Kylie Minogue, La Cross, Lady Gaga, Manhattan, Manhattan
Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI,
Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy
and Tonino Lamborghini.

Coty and Puig Fashion and Beauty S.A. have a strategic partnership for
the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada,
Paco Rabanne, and Antonio Banderas in the United States and Canada.

For additional information about Coty Inc., please visit

(1) Not available in North America

Note to Editors:

A picture accompanying this release is available through the PA Photowire.
It can be viewed at or

Note to Editors:

A picture accompanying this release is available from the European
Pressphoto Agency (EPA) at

Cysette Burset, Coty Inc., +1-212-479-4549, cysette_burset at

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