Jumeirah Carlton Tower Knightsbridge Celebrates Building's 50th Birthday

DUBAI, UAE, February 14, 2011 - Jumeriah is celebrating the 50th birthday of Knightsbridge landmark, the
Carlton Tower. The building has stood the test of time in a neighborhood
renowned for its glamour and glitz and is home to the luxury five-star
Jumeirah Carlton Tower hotel. This milestone was marked with an employee
party and birthday cake by renowned Pâtissier Eric Lanlard.

Derek Picot, regional vice-president Europe, Jumeirah cut the cake along
with doorman, Miroslav Mileusnic surrounded by hotel employees.

The birthday celebrations are also being extended through the year as the
luxury hotel Knightsbridge
(www.jumeirah.com/en/Hotels-and-Resorts/Destinations/London/Jumeirah-Carlton-Tower/)
will be running a number of initiatives to keep the momentum of this
milestone going.

Jumeirah will be holding a 'Fabulous at 50' summer party to keep the
birthday celebration going throughout 2011. It has also created a special
cocktail called '1961' which will be served in Gilt, Chinoiserie and Rib
Room. Jumeirah is also publishing a book, authored by Clive Aslet, which will
celebrate 50 years of the luxury hotel in London
(www.jumeirah.com/en/Hotels-and-Resorts/Destinations/London/Jumeirah-Carlton-Tower/).

As part of the luxury London hotel special offers
(www.jumeirah.com/en/Hotels-and-Resorts/Destinations/London/Jumeirah-Carlton-Tower/Exclusive-offers/),
Jumeirah also held a flash sale in January to kick off the birthday
celebrations, which saw 50 rooms available for GBP50 for 50 minutes on one
particular day. Jumeirah also allowed one person to win the chance to
purchase its Royal Suite for GBP2011 instead of the usual GBP7000.

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About Jumeirah Group:

Jumeirah Group, the Dubai-based luxury hospitality company and a member
of Dubai Holding, operates a world-class portfolio of hotels and resorts.
Jumeirah Hotels & Resorts includes Burj Al Arab, Jumeirah Beach Hotel,
Jumeirah Emirates Towers, Madinat Jumeirah, and Jumeirah Zabeel Saray;
Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London; and Jumeirah
Essex House in New York. Jumeirah Group also runs the luxury serviced
residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants;
Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and
Sirius, its global loyalty programme.

    For further information please contact:

    Mia Hedman
    Jumeirah Group Corporate Communications
    Director Corporate Communications
    PO Box 214159
    Dubai
    United Arab Emirates
    +971-4-406-8505

    www.jumeirah.com

For further information please contact: Mia Hedman, Jumeirah Group Corporate Communications, Director Corporate Communications, PO Box 214159, Dubai, United Arab Emirates, +971-4-406-8505