Kate Moss Visits Coty Factory

Model Watches Production of Her New Fragrance, Vintage Muse

PARIS, November 4, 2010 - The top model, style icon and fashion designer Kate Moss has visited the
Coty factory in Granollers, near Barcelona to see her new fragrance, Vintage
Muse, coming off the production line.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/cotybeauty/46304/

Upon her arrival, Kate was greeted by the factory director, Patrick
Bourque, who revealed that the factory is producing a staggering 60 bottles
of Vintage Muse per minute, around the clock.

Kate was taken on a tour of the production line, where she met with the
plant manager, Joan Castan. Ever friendly and approachable and clearly
enjoying her visit, Kate chatted with production line workers before posing
for photos with the factory team and signing the first Vintage Muse bottles
off the production line.

Kate's visit was completed with a meeting with Frank Volkl, the perfumer
who created Vintage Muse. Both Kate and Frank were interviewed about the
creation process for the new fragrance. During this, Kate explained that
Vintage Muse was inspired by a Warhol-style black and white image that
conveyed a strong, iconic feel, and that she designed the fragrance for
strong, confident women. She also spoke of her love of the 'sexy, night-time
feel' of musk, the key note around which Vintage Muse is built. And revealed
that she is passionate about fragrance - she keeps a bottle in her handbag
and wouldn't leave the house without wearing it.

Perfumer Frank Volkl explained that musk was chosen as the centrepiece of
Vintage Muse as it's such a favourite scent of Kate's, and represents her
sensuality and femininity. This warm, velvety note is dressed with a touch of
flowers and fruit for freshness, and chocolate for maximum addiction.

Vintage Muse: The Fragrance

Available from September 2010, Vintage Muse is a unique expression of
Kate, the woman, and her role as a muse. This modern floral musk has a clean
and hidden dimension that reflects Kate's multi-faceted charm. Sophisticated
and memorable, Vintage Muse evokes Kate's breath-taking beauty and feminine
allure.

Coty Australia Pty Limited, Anita Providel, anita_providel at cotyinc.com, T: +61-2-8263-9919; CONTACT GLOBAL: Coty Beauty Paris, Charlotte Gaspard, charlotte_gaspard at cotyinc.com, Tel: +33(0)1-58-71-74-99