Kenshoo Hires Sarit Firon as Chief Financial Officer

LONDON, December 6, 2011 -

Tenured Executive Brings Strong Experience Across Global Technology Companies Including Multiple Initial Public Offerings  

Kenshoo, a global leader in digital marketing software, today announced the selection of Sarit Firon as Chief Financial Officer. Firon will lead all aspects of finance and human resources at Kenshoo as the company continues its rapid global expansion.

Earlier this year, Kenshoo was named the third fastest growing technology company in Israel by Deloitte with 5,926 percent revenue growth over the past five years. More recently, Kenshoo announced expansion in Europe with the opening of new offices in France and Germany. Currently, Kenshoo has more than 250 employees in 14 offices around the globe and counts 23 of the Fortune 50 companies and 9 of the top 10 ad agency networks as customers. Additionally, 7 of the top 10 global retailers leverage the Kenshoo product suite to improve their digital marketing efforts.  

Firon comes to Kenshoo from MediaMind, a global provider of digital advertising solutions, where she helped manage the company’s growth to 450 employees across 35 countries in addition to leading an Initial Public Offering (IPO) and subsequent sale to DG. Firon has more than 20 years experience and previously served as CFO for Olive Software and P-Cube, leading a sale to Cisco for the latter. Earlier in her career, Firon led a successful IPO as CFO of RADCOM, a leading network service assurance provider.  

“I’m thrilled to be joining the talented Kenshoo team and helping manage our accelerated growth,” said Firon. “Kenshoo has proven its ability to deliver top-tier solutions to some of the largest brands and agencies in the world. My job will be to ensure the company continues to scale and achieve results that surpass the expectations of customers, employees, and shareholders alike.”

“After an extensive search and meeting with some of the brightest financial minds in the space, I’ve concluded that Sarit is simply the best,” commented Yoav Izhar-Prato, Kenshoo CEO. “Sarit brings the experience, enthusiasm, integrity and action-oriented mindset that fits perfectly with the Kenshoo culture. We’re fortunate to have Sarit joining our team and I look forward to her guidance as we tap the many opportunities in the marketplace on behalf of our customers.”

About Kenshoo

Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Advertisers, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $15 billion in annual customer sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Kenshoo powers 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 100 countries, Kenshoo customers include Accor, Annalect, Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.

Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.

Contact for Media: Jacqui Keep, 44(0)20-7284-6958, jkeep at theproffice.com .