Kenshoo Increases European Investment With New Offices in France and Germany and Appointments in UK

By Kenshoo, PRNE
Tuesday, November 22, 2011

LONDON, November 23, 2011 -

Kenshoo announces expansion and localisation in key markets across Europe

Kenshoo, a global leader in digital marketing software today announced new office openings in France, under the leadership of Pascal Gayat, and Germany, under new Managing Director, Frank Scheurer. Kenshoo’s drive to increase presence in Europe coincides with the appointment of Marco Botticelli as Projects Director and Darral Wilson as Account Manager in the Kenshoo UK Office.

Prior to joining Kenshoo to open the French office, Gayat was CEO of Qausmediagroup SAS, a leader in SEM, SEO social media, display advertising, email and affiliate marketing. At Quamediagroup, Gayat grew the company by 3,000% over 4 years. Gayat has also held senior roles with Position Technologies, Yahoo, and 24/7 Media.

Before coming to Kenshoo to start the German office, Scheurer was Director of Sales and Marketing for klickfreundlich GmbH. Previously, Scheuerer was Head of Agency at Google Germany, where he worked with revenues in excess of €500million. With more than 23 years experience in media and heading up teams since 1998, Scheuerer has worked with leading names in the sector, including TUI, Mindshare and Mediaplus.

Botticelli joins the Kenshoo UK team with six years multi-industry experience in search, digital media planning, digital marketing and e-commerce. Coming from Organic Inc. and Mindshare, Botticelli brings experience of working with global names such as Hilton International, HSBC and Volvo to supplement the Kenshoo team. Part of Botticelli’s role at Organic Inc. involved the impressive management of campaigns featuring in excess of 3 million keywords, localised across 48 markets and 7 engines in EMEA and APAC, resulting in a total combined budget of over $10 million.

Wilson is a seasoned pay-per-click (PPC) specialist, with particular experience in the Health, Travel and Retail sectors and joins Kenshoo UK from Carat Media. Wilson rose quickly through Carat Media, developing PPC and strategy forecasting specialisations.

Commenting on the latest expansion, Chris Ward, Kenshoo Managing Director, Europe, stated, “Our new European offices and UK appointments are part of Kenshoo’s push to become fully embedded as the go-to technology for search marketing and social advertising across Europe. Pascal and Frank are the perfect leaders to complement our regional and global approach and build on-the-ground resources to local customers in France and Geramny. Our UK office will continue to play a central role in coordinating overall European strategy so we’re very pleased to have Marco and Darral join the ranks. We look forward to the opportunities that our European expansion brings for our partners.”

Kenshoo’s digital marketing software has been selected by a wide range of European advertisers and agencies as it supports multiple currencies and languages along with sophisticated algorithms and 3rd-party data integrations. With 100+ countries with active campaigns, the Kenshoo Universal Platform has been proven to deliver 50% time savings in campaign management and improvements as high as 885% in profit.

About Kenshoo

Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Advertisers, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $15 billion in annual customer sales revenue. The Kenshoo Universal Platform delivers automation, business intelligence, integration and scale to make better marketing investments. Kenshoo powers 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 100 countries, Kenshoo customers include Annalect, Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit for more information.

Media contact: Jacqui Keep, The PR Office, +44(0)20-7284-6958, jkeep at

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