Launch of www.Radostar.com

LENGNAU, Switzerland - The iconic Swiss watchmaker Rado, a key media partner at Salone del Mobile 2009, made full use of the event in Milan to officially launch its exciting new initiative, www.radostar.com.

The Radostar.com site has been conceptualized and produced purely with international design students in mind. This community is renowned for being both inspirational and aspirational and Radostar.com aims to be their modern online destination. Rado has carefully chosen to engage with this generation of creative talent to continue to be a brand that is innovative and future focused.

With highly relevant design content and many social networking features, Radostar.com offers a new digital platform to a demographic who are reshaping the next era of design.

Already attracting users from over 96 countries, Radostar.com has a unique proposition which is rapidly gaining momentum and support from the thousands of visitors who have been to the site.

The quality and diversity of work currently featured and the positive feedback and PR the site has received demonstrates the potential which Radostar.com can achieve. Rado expect this to be additionally enhanced in North America following the recent launch of the site at last month’s ICFF in New York.

Radostar.com will further demonstrate the brand’s on-going commitment to support and promote young, contemporary design talent.

This is only the beginning, so please stay tuned……

Source: Rado

Annabelle Galley, International Public Relations Manager, annabelle.galley at rado.com, +41-32-655-6176