Learn how to Listen to and Interpret the web at ad:tech 2010!

LONDON, September 16, 2010 - Onalytica, the provider of solutions for analysing the online debate will
be exhibiting for the first time ever at ad:tech 2010 in London. Onalytica
will be showcasing the new functionality of their solution: InfluenceMonitor(
TM) at stand 243, as well as presenting in the Branding & Content seminar
theatre on Tuesday 21st September at 15.10.

Flemming Madsen, Founder and Director of Onalytica will discuss how using
the internet can aid in the understanding and improvement of marketing
effectiveness. He will consider how technological evolution has made it
possible to automate the process of 'listening in' to the plethora of
conversations taking place about particular brands, services or marketing
campaigns and the impact of having this valuable insight readily available
when it comes to making strategic decisions to steer an organisation -
ultimately resulting in an agile business and increased revenue.

InfluenceMonitor is the complete package for organisations that want to
analyse the online debate relating to their brand, products or current
campaigns. It has been designed to ensure that users throughout the
organisation, from the Marketing department right through to the Board Room
have the current market information that they need, when they need it. Some
important benefits of InfluenceMonitor are:

- Cost savings -with InfluenceMonitor, gain access to valuable
market, competitor and brand perception insight with less effort and at a
lower premium than traditional methods allow.

- Competitive advantage - understand what the competition is
doing and their market perception and position.

- Increased revenue - forward-looking real-time insight can
give an indication of what is likely to come, meaning a business can
accelerate processes and become more agile. Decisions can be made quickly and
effectively leading to faster optimisation and increased revenue.

- Real-time monitoring of campaign effectiveness -monitor
current and past campaigns in real-time to understand the public perception
of them and ensure they are having the desired effect.

To summarise, InfluenceMonitor enables users to anticipate trends,
movements and issues - allowing strategic decisions to be made quickly and
effectively.

About Onalytica

Onalytica offers a range of solutions and services designed to provide
organisations with forward-looking insight, enabling users to interpret
trends and issues earlier, and make more informed decisions, sooner. Our
solutions enable managers and marketing professionals to answers questions
they have been asking for years.

To do this, we analyse the millions of voices on the web and provide both
private and public sector with insight they can use to action and improve the
chances of success in the initiatives they are undertaking. In a world of
information overload we can help businesses access answers to key business
questions, saving time and money sifting through reams and reams of
meaningless data, helping understand: What is the brand perception? How
successful was the last campaign? What is the competition doing? Are we set
to gain or lose market-share?

For more information, please contact: Becky Hayward, Head of Marketing, Onalytica, Tel: +44(0)207-407-7642, becky.hayward at onalytica.com