Lionsgate Co-Chairman and Chief Executive Officer Jon Feltheimer Urges Media Companies to Embrace New Economic Models in MIPCOM Keynote Address

CANNES, France, SANTA MONICA, California and VANCOUVER, British Columbia, October 5, 2010 - The demand for content is growing worldwide but the entertainment
industry should consider new economic models and accommodate new business
partners to deliver content to consumers in a changing marketplace, Lionsgate
(NYSE: LGF) Co-Chairman and Chief Executive Officer Jon Feltheimer told
executives gathered for the annual MIPCOM industry conference at the Palais
des Festivals in Cannes, France, in his keynote address this afternoon.

"The demand is there, at record levels. The consumers are there, in
record numbers. The content is available, in record supply. But what has
changed… is the way people consume content," Mr. Feltheimer said in keynote
remarks delivered as part of MIPCOM's Media Mastermind series of
presentations.

Mr. Feltheimer noted that the demand for premium content continues to
increase, saying that consumers "want their content when, where and how they
want it, and the good news is they're willing to pay more for it if it's
premium, if it's faster, sooner, more mobile or more transportable."

But he cautioned that "we need to create new relationships…with people
who install telephone lines and build mobile networks, with people like
billionaire Mark Zuckerberg, 26 years old, who connects millions of people
through bits and bytes. And, when we speak to them, we need to monetize these
relationships… and the problem is we don't know how."

Mr. Feltheimer cited the recent groundbreaking carriage agreement between
Epix, the multiplatform channel partnership of Lionsgate, Viacom and MGM, and
Netflix as an example of capitalizing on "our opportunity to layer our
traditional partners with new partners to build new platforms, define new
windows, establish more flexible pricing and ultimately create a win/win
scenario for all."

"The Epix/Netflix deal reflects the premium value of our content in a
digital world where content companies will have numerous alternatives to get
their product to the consumer and to monetize it," he noted.

Mr. Feltheimer cited Lionsgate's recent partnership with media giant
Televisa to launch Pantelion Films, targeting the 26 million Latino
moviegoers in the U.S., and the Company's highly successful Tyler Perry
films, TV shows and DVD's as examples of targeting the large niche audiences
created by fragmentation within the digital marketplace.

"Consumers view content in large affinity groups or as part of large
demographic niche audiences, and they now have multiple viewing choices under
the same roof," he said. "Shows will be prized for the loyalty of their
viewers and their ability to migrate to multiple platforms that generate
extended revenue streams, not just their ability to reach tens of millions of
eyeballs at a single sitting."

But his remarks stressed the continued importance of creating strong
content to drive advances in technology, windows and platforms.

"For all the new formats in the world, all the new technologies
delivering them and all the new markets for consuming them, our business is
still built on stories and the best way to tell them," he concluded. "Even
the state of the art in technology cannot make ordinary content
extraordinary."

Mr. Feltheimer will be honored tonight with the Reed MIDEM organization's
MIPCOM Personality of the Year Award during the annual MIPCOM Gala Dinner for
his "achievements at Lionsgate in creating global hit TV programming and for
being a leading visionary and architect of the TV and film industry
throughout his career."

Mr. Feltheimer joins a select group of previous Personality of the Year
honorees including CNN Founder Ted Turner, Viacom Chairman Sumner Redstone,
CBS President and Chief Executive Officer Leslie Moonves, former Time Warner
Chief Executive Officer Richard Parsons, MTV Networks Chairman and CEO Tom
Freston, former News Corporation President and COO Peter Chernin, Gustavo
Cisneros, Chairman and CEO of The Cisneros Group, Gerhard Zeiler, CEO of RTL
Group and Canal Plus founder Andre Rousselet.

About Lionsgate

Lionsgate is the leading next generation studio with a strong and
diversified presence in the production and distribution of motion pictures,
television programming, home entertainment, family entertainment, channels,
video-on-demand and digitally delivered content. The Company has built a
strong television presence in production of prime time cable and broadcast
network series, distribution and syndication of programming through
Debmar-Mercury and an array of channel assets. Lionsgate currently has 15
shows on more than 10 networks spanning its prime time production,
distribution and syndication businesses, including such critically-acclaimed
hits as "Mad Men", "Weeds" and "Nurse Jackie" along with new series such as
"Blue Mountain State" and "Running Wilde" and the syndication successes
"Tyler Perry's House Of Payne", its spinoff "Meet The Browns", "The Wendy
Williams Show" and the recently announced "Are We There Yet?".

Its feature film business has generated such recent hits as THE
EXPENDABLES, which was #1 at the North American box office for two weeks this
past summer, THE LAST EXORCISM, TYLER PERRY'S WHY DID I GET MARRIED TOO?,
KICK ASS and the critically-acclaimed PRECIOUS, which won two Academy
Awards(R). The Company's home entertainment business has grown to more than
7% market share and is an industry leader in box office-to-DVD revenue
conversion rate. Lionsgate handles a prestigious and prolific library of
approximately 12,000 motion picture and television titles that is an
important source of recurring revenue and serves as the foundation for the
growth of the Company's core businesses. The Lionsgate brand remains
synonymous with original, daring, quality entertainment in markets around the
world.

Peter D. Wilkes, +1-310-255-3726, pwilkes at lionsgate.com, or in Cannes: Priscilla Pesci, +1-310 980-7909, ppesci at lionsgate.com