Littlewoods Europe Launches New Season Collection for Spring 2011

SPEKE, England, January 28, 2011 - Littlewoods Europe has announced the launch of its new season collection
featuring over 10,000 new product lines. The new collection includes over
6,000 new fashion lines for the whole family with extensive ranges for women,
men and kids. Almost 2,000 ladies fashion lines in plus sizes are available.

New brand ranges for the Spring 2011 collection include footwear from
Carvela, and Ravel plus women's fashion from Awear, Mint Velvet and Gloria
Vanderbilt. New entries to the menswear collection include Goodsouls by Steve
Jones, Pepe Jeans, Penguin and Palladium footwear.

A spokesperson for Littlewoods Europe said, "We are really proud to
launch our new Spring 2011 collection, which we believe is our most exciting
yet, with over 10,000 new lines. Through our online catalogue many of our
fashion lines are brought to life with catwalk videos and all have on page
zoom to show a full product view. Our women's ranges are packed full of key
trends in very wearable styles such as gorgeous florals, pretty trims,
vibrant prints and flattering colour blocking."

Littlewoods Europe has a fantastic range of fashion in their new Spring
collection. The company has interpreted key catwalk trends to a produce a
very wearable range of clothing with key on trend pieces plus great value
basics for customers to update their wardrobes for the new season. Particular
attention has been paid to fit and figure flattering styles.

Fashionable clothing is available in plus sizes up to size 32 from the
Savoir range, with big brand name clothing from FCUK, Full Circle, Lipsy and
Awear now available in up to size 18.

Key womenswear lines for Spring Summer 2011 are Capri pants, the maxi
dress (
www.littlewoodseurope.com/women/dresses/maxi-dresses/e/b/12942.end),
shirt dresses, shirt tunics, skinny cargo trousers and clogs. Key colours
include classic navy blue and coral in block and printed colours; coral is
well regarded as a very flattering colour for mature skin. The Embellishment
trend from Christmas 2010 has been carried forward into the new 2011 season
with beads and sequins once again making an appearance.

About Littlewoods Europe:

Littlewoods Europe is part of Shop Direct Group who is the UK's largest
online and home shopping retailer with sales of circa GBP1.7 billion. It is
aimed at women who want the convenience of home delivery from one of their
favourite British on-line retailers. The delivery cost is EUR5 regardless of
size of order. Delivery is within 7 working days, with 28 days home approval
guarantee.

The Littlewoods Europe site features over 14000 product lines, from core
categories of clothing like womens coats (
www.littlewoodseurope.com/women/dresses/maxi-dresses/e/b/12942.end)
and womens dresses (
www.littlewoodseurope.com/women/dresses/e/b/1655.end), including
evening dresses (
www.littlewoodseurope.com/women/dresses/going-out-dresses/e/b/1663.end
) and Maxi dress.

Brands within the Shop Direct Group portfolio include Very.co.uk,
Woolworths.co.uk, LittlewoodsIreland.ie, LittlewoodsEurope.com,
Additionsdirect.co.uk, Choice.co.uk, kandco.com and isme.com

    PR Contact:

    Megan Gow
    Consumer PR team
    Shop Direct Group
    Skyways House
    Speke Road
    Speke
    L70 1AB
    +44(0)844-292-1083
    www.littlewoodseurope.com

Megan Gow, Consumer PR team, Shop Direct Group, Skyways House, Speke Road, Speke, L70 1AB, +44(0)844-292-1083