MarketsandMarkets: Global Anti Counterfeit Market for Food and Pharmaceuticals Worth US$79.3 Billion by 2014

DALLAS, January 27, 2011 - According to a new market research report, 'Global Anti Counterfeit
market for Food and Pharmaceuticals (2009-2014) (
www.marketsandmarkets.com/Market-Reports/anti-counterfeit-packaging-ad
vanced-technologies-and-global-market-129.html)', published by
MarketsandMarkets (www.marketsandmarkets.com), the global anti
counterfeit market for food and pharmaceuticals market is expected to be
worth US$79.3 billion by 2014, with an estimated CAGR of 8.6% from 2009 to
2014. The North American market is expected to account for nearly 62% of the
total revenues.

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Increasing cases of counterfeiting have resulted in implementation of
anti counterfeit technologies. Anti counterfeit technologies are of two types
namely authentication packaging and track and trace packaging technologies.
North America holds a major share of the global anti counterfeit market. Asia
has the highest growth rate due to untapped market and significant level of
counterfeiting. Europe has a lower growth rate due to a relatively lower
number of cases of counterfeiting.

The global anti counterfeit packaging market is expected to be worth
US$79.3 billion by 2014, growing at an estimated CAGR of 8.6% from 2009 to
2014. Bar code forms the largest market segment; and is expected to reach
US$26 billion by 2014. However, as the bar code market is attaining maturity
it is growing at a very low CAGR of 0.4% for the same period. RFID market has
the highest growth potential and is expected to grow with a CAGR of 20.2% for
the same period.

North America is the largest segment in the anti counterfeit market and
is expected to reach US$49 billion by 2014, accounting for nearly 62% of the
revenues growing at a CAGR of 6.8%. Asia is the second largest market and is
expected to reach US$14 billion by 2014 with a highest CAGR of 19.7%

Scope of the Report

The report segments the anti counterfeiting market into segments
according to major technologies.

    - Authentication technologies (Inks and dyes, holograms,
      watermarks, taggants)
    - Trace and track technologies (Labels, bar codes, RFIDs)

The market is also segmented according to application areas include the
packaging industries:

    - Food products (dairy, meat, sea food, bakery, confectionery,
      convenience, and baby food)
    - Pharmaceuticals (generic drugs, prescription drugs, power
      boosters etc.)
    - The anti counterfeit market is also segmented on the basis of
      packaging levels:
       - Primary
       - Secondary
       - Tertiary

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