London Ice Cream Business Grows by 40% With hotfrog

Online Marketing Increases Small Business Customer Base

LONDON, November 5, 2010 - tonibell99, a British ice cream tradition for decades, has grown
its business and improved its search engine rankings after posting a profile
on hotfrog, the world's largest online business directory. Since regularly
updating its presence on hotfrog (www.hotfrog.co.uk/), tonibell99 has
seen a 40 percent growth in its business.

tonibell99 owner Gary Rich maintains that "everybody likes to look
first," and user interaction with his hotfrog profile proves it. Since
uploading his company's profile, almost half of his customers have stated
that they found out about the company through the tonibell99 hotfrog profile
page.

"The big challenge for any small business is to find a creative way to
increase your profile beyond the local market that already knows you," said
Rich. "There are certain free online marketing tools, like hotfrog
(www.hotfrog.co.uk/), that help you to do this and really only take a
few minutes."

Online marketing is essential for tonibell99, however one that does not
require a large advertising spend is required. hotfrog fits the criteria
since it is free, but customizable enough to allow Rich to tailor the online
profile to suit his small business needs, as well as enabling him to upload
content such as photos. In addition, the hotfrog profile enables tonibell99
to optimise search terms and improve the probability of appearing near the
top of search engine rankings.

Phil Robinson, Strategy Director, hotfrog said, "It is really important
for small businesses that don't necessarily sell products online to still
consider internet marketing as a powerful tool for getting their brand out.
Fast, free and easily updated, hotfrog is a great way to increase the online
presence of a local business."

Now with more visibility on the web, tonibell99 has broken through the
barriers often faced by local businesses and increased its profile
nationwide. Keeping the memories of classic ice creams alive, the beloved ice
cream truck once limited to London brightens up street parties, birthdays and
wedding receptions throughout the entire south of England.

About hotfrog

Founded in 2005, hotfrog (www.hotfrog.co.uk/) is the largest
global online business directory for small businesses, operating in 36
countries with more than 61 million listings. Owned by Reed Business
Information, hotfrog offers intelligent marketing tools helping small
businesses easily turn listings into new business leads. Year to date there
have been more than more than 21 million visits to hotfrog in UK, helping
people find the SMB they need. For more information about hotfrog please
visit www.hotfrog.co.uk/

    For more information:

    Anne Flanagan
    Weber Shandwick
    +44-207-067-0579
    aflanagan@webershandwick.com

For more information: Anne Flanagan, Weber Shandwick, +44-207-067-0579, aflanagan at webershandwick.com