LondonW11 Teams up With the NSPCC to Support Fundraising for ChildLine

LONDON, November 19, 2010 - LONDONW11, (www.londonw11.com) the luxury designer cashmere
knitwear collection, today announces that it has signed an agreement with the
NSPCC under which it will contribute GBP15 to the NSPCC on every item sold,
quoting "NSPCC2010" in the note box on the bottom of the checkout page.

"The important work that the NSPCC does to protect and help children in
need deserves everyone's support, and LONDONW11 is honoured to be involved
with this effort", said Eva-Maria Khan, Managing Director of LONDONW11.

NSPCC Community Fundraising Manager, Steve Hughes, said: "NSPCC is
excited to start this partnership with LondonW11 in order to raise more funds
towards projects such as ChildLine."

ChildLine is the UK's free, 24-hour helpline for children in distress or
danger. Over 1,000 trained volunteers provide the counselling service that,
comforts, advises and protects children and young people who may feel that
they have nowhere else to turn.

About LondonW11

Established in 2004, LondonW11 is the ultimate luxury designer cashmere
collection created by German-born, Eva-Maria Khan. The key pieces online at
LondonW11 are the perfect basis for any wardrobe and each item arrives
immaculately packaged in a luxury ribbon-wrapped box.

The company takes its name and inspiration from the vibrant area in
London in which Eva-Maria once lived with her husband and three children.

Having sold her collections to some of the world's most prestigious
retailers around the globe, Eva-Maria felt compelled to bring her definitive
style to discerning customers direct into their homes. For further
information, please visit www.londonw11.com

About the NSPCC

The NSPCC is the UK's leading children's charity specialising in child
protection and the prevention of cruelty to children. The NSPCC's vision is
to end cruelty to children. The NSPCC runs projects and services across the
United Kingdom and Channel Islands, including ChildLine, the UK's free and
confidential 24-hour helpline for children and young people. For further
information, please visit www.nspcc.org.uk

Media Contact:

Eva Maria Khan email: emk@londonw11.co.uk tel.: +447949115060

Eva Maria Khan email: emk at londonw11.co.uk tel.: +447949115060