LOVEFiLM: Now Streaming to Samsung TVs

LONDON, May 17, 2010 - Samsung and LOVEFiLM, Europe's leading film & TV, digital and
DVD rental subscription service with over 67,000 titles, today launched the
latest extension of its service in the direct-to-TV market on new ranges of
Samsung TVs.

The LOVEFiLM service is now available through a user interface
on all Internet@TV Samsung TV models, with Blu-ray players and Home Cinema
Systems to follow at a later date. From today, members of LOVEFiLM on
unlimited subscription packages can access movie titles instantly via their
remote control, in addition to the rental by post and existing watch online
services.

Members will be able to scroll through titles on the page, use
a left hand navigation to search through categories including 'Pick of the
Week', 'Most Watched' and 'Highest Rated', view ratings as well as searching
through the LOVEFiLM instant offering by title, actor and genre.

Simon Calver, Chief Executive of LOVEFiLM, said,

"We're extremely excited about our dynamic developments in the
direct-to-TV market. Partnering with Samsung to offer more value, choice and
convenience to our members, and stream movies directly to the TV is another
massive development for LOVEFiLM. We have thrived from leading innovation in
the entertainment sector and look forward to introducing LOVEFiLM on many
more platforms."

Andy Griffiths, Vice President, Consumer Electronics, Samsung
UK said, "Samsung is delighted to launch the LOVEFiLM application as a great
addition to our ever expanding Internet@TV service. To be able to offer such
a well known, innovative and popular service on our TVs is a great asset for
our customers and will certainly enhance the viewing experience for them. We
aim to offer the best hardware in the consumer electronics market and with
applications such as this, Samsung is truly one of the leaders in this
market."

To see the new service in action visit the LOVEFiLM website:
www.lovefilm.com/micro/lovefilm_tv/index.html

    For further information please contact:

    Ben Simons or Eleanor Williamson
    M: Communications Tel. +44(0)20-7920-2340

For further information please contact: Ben Simons or Eleanor Williamson, M: Communications Tel. +44(0)20-7920-2340.