Luidia to Debut eBeam Engage, World's First Interactive Multimedia Console, at BETT 2011, Largest Communications Technology Exhibition for Education

SAN CARLOS, California, January 11, 2011 - Luidia, Inc. (www.luidia.com/), the award-winning leader in
development of interactive systems that allow users to create, capture and
share digital content and deliver it in an engaging way, today announced the
company is debuting a dynamic collection of new products and interactive
education capabilities at the BETT 2011 Show on January 12-15 at Stand F108,
at Olympia in London. BETT 2011 is the largest education technology
exhibition in the world.

Luidia will both demonstrate its market-leading interactive education
products, and reveal for the first time to a public audience, the company's
new eBeam Engage interactive multimedia console, eBeam Engage. eBeam Engage
is the world's first all-in-one, retrofittable interactive console for
educators that instantly transforms traditional classrooms into 21st century
learning centers.

Debut of eBeam Engage - The World's First Interactive Multimedia Console

The new eBeam Engage (www.e-beam.com/products/ebeam-engage.html)
is a revolutionary multimedia console that puts all the multimedia, video and
internet access an instructor needs within arm's reach.

eBeam Engage gives teachers full control of videos, Web content, digital
photos, sound clips and lesson content from the front of the classroom.
Intuitive, integrated controls enable instructors to focus on students rather
than technology. eBeam Engage includes integrated JBL speakers, one-touch
volume controls, one-touch recording, a scroll-knob for internet scrolling
directly from the board, a RF wireless keyboard for quick text entry, and a
lightweight stylus.

Leading The Delivery of Interactive Products for Education

Luidia recently completed a banner year in 2010 - capped by 60 percent
year-over-year growth. The 2010 momentum was fueled by the release of a new
line of eBeam technology products, nine new partnerships with global
hardware, software and content OEMs and strong education demand for
innovative, interactive and digital capture products.

Soaring user demand for portable interactive products drove the formation
of nine new Luidia partnerships worldwide over the past year with major
global hardware and software OEMs and content providers. The new partners
included: Hitachi, Vaddio, ViewSonic, Mitsubishi, HDT, Uchida, Express
Publishing, Claridge Products & Equipment, and Britannica. Many of these
partners will also be demonstrating Luidia-based products at BETT.

Recently, Luidia's technology was recognized by two prestigious industry
publications, Tech & Learning (www.techlearning.com/article/35080)
and District Administration
(www.districtadministration.com/viewarticle.aspx?articleid=2634&p=3).
Tech & Learning's Awards of Excellence recognized the eBeam Edge as one of
2010's Best Upgraded Products, acknowledging Luidia's commitment to adapt its
products to meet the changing needs of technology. District Administration
magazine also placed the eBeam Edge on the Top 100 Readers' Choice Award
list. The magazine highlighted the eBeam Edge's portability, affordability
and ability to work on any flat surface.

The eBeam Ecosystem

For over eight years Luidia has powered an ecosystem of interactive
digital capture and collaboration products for education. Luidia's eBeam
technology is made to meet interactive and collaborative classroom demands,
easily, effectively and without the fixed-hardware or "rip-and-replace"
hassle. eBeam transforms any flat surface into an interactive, collaborative
workspace, which allows teachers to provide more engaging lessons, share them
in real-time with remote participants, and save them to a computer for later
use.

Luidia's products include the eBeam Edge
(www.e-beam.com/products/ebeam-edge-for-education-page.html), the
industry standard for portable surface capture. The eBeam Edge is now in use
at over 500,000 locations throughout the world. Its low cost and
retrofittable nature makes it a high demand technology throughout the world.
Unlike short-lived, expensive fixed hardware such as typical interactive
whiteboards, Luidia provides complete end-to-end interactive data capture and
share solutions — from small and portable-sized devices, to projector and
mount-embedded interactivity, to LCD screens, to large format surfaces.

"Visual communication, capture and collaboration are essential for
education. Lectures with traditional notes written on a blackboard are not
going to cut it anymore," said Rafi Holtzman, Luidia President and CEO.
"Luidia removes barriers and promotes student engagement by facilitating the
sharing and reinforcement of knowledge and ideas. This gives instructors the
ability to connect with students in a way that was not possible before. As
educators and partners will discover at BETT, our new products and our work
with top global OEMs have expanded the delivery of interactive technology -
and made it possible for users to easily capture and share ideas, lessons,
and information with any person on any device in any location, anytime."

For More Information, Videos and Applications

1. Background information on eBeam Engage is available here
(www.e-beam.com/products/ebeam-engage.html).

2. A video of the eBeam Engage can be viewed here
(www.e-beam.com/fileadmin/user_upload/misc_images/engage/engageVideo.html).

About Luidia

Luidia creates interactive technology for capturing and sharing ideas.
The company's portable eBeam products transform flat surfaces into
interactive and collaborative workspaces. Today, eBeam technology powers an
ecosystem of interactive hardware and software for education, business and
government. Luidia and its manufacturing partners' products are in use on
five continents and dozens of countries. The company is headquartered in the
Silicon Valley. For more information, please visit: www.luidia.com or
www.e-beam.com.

Copyright (c) 2011. eBeam is a registered trademark of Luidia. eBeam Edge
and eBeam Engage are trademarks of Luidia. All rights reserved.

    Contact:
    Michelle Sieling
    Atomic PR
    +1-415-593-1400
    michelle@atomicpr.com

    James Strohecker
    Luidia, Inc.
    +1-650-413-7500
    jstrohecker@luidia.com

Michelle Sieling of Atomic PR, +1-415-593-1400, michelle at atomicpr.com, for Luidia, Inc.; or James Strohecker of Luidia, Inc., +1-650-413-7500, jstrohecker at luidia.com