M.A.C Cosmetics Gets Into the Festival Spirit at the 2010 V Festival!

LONDON, August 18, 2010 - M.A.C Cosmetics and the M.A.C Pro Team will be decamping to
the legendary V Festival, Hyland's Park Chelmsford, to keep a host of top
celebrities, performers and guests looking refreshed from dusk until
dawn…AND, this year festival goers will be able to make like a VIP and
experience M.A.C in all its glory for the first time ever front of house at V
Festival!

The M.A.C Pro Team will be on hand to provide the ultimate
festival makeup facilities for VIP guests in the coveted Virgin Media Louder
Lounge area on Saturday 21 and Sunday 22 August from 12pm - 8pm.

M.A.C Artists will also have their brushes at the ready backstage in the
festival Artists Village where they will be geared up to provide makeup and
grooming services to key talent performing over the weekend. Headline acts
include Kings of Leon, Florence and the Machine, Kasabian, Faithless, Paul
Weller, Stereophonics, David Guetta, Pet Shop Boys, Groove Armada, Pixie
Lott, Amy Macdonald, Paloma Faith, Goldfrapp, Ellie Goulding, La Roux and the
Sugababes to name a few.

Terry Barber - Director of Make-up Artistry at M.A.C Cosmetics - has
provided some beauty rules for festival chic this summer and to make sure the
VIP festival goers keep their makeup looking great come rain or shine, M.A.C
will be arming guests with Terry's festival makeup essentials:

"As an alternative to reaching for your black eyeliner to
create a grunge-y festival look this summer - why not go for a cool
retro-Woodstock healthy but trippy statement!?!

Start with some quick fix grooming favourites - use M-A-C
Wipes to remove face and eye make up (and mud!) without water and spritz
M-A-C's Fix+ all over! This will immediately refresh tired dehydrated skin.
The legendary M-A-C Strobe Cream is a festival must have for a dewy luminous
glow - apply all over the face.

To capture the retro look apply M-A-C Studio Moisture Tint
SPF15 in Medium Dark to stain the skin to a chic worn-in tan, add M-A-C Cream
Colour Base in Virgin Isle to create a sun-flushed cheek (even without sun!).
Finish off with a heavy duty layer of M-A-C Pro Lash Mascara and a slick of
M-A-C Gentle Coral Lip Conditioner for a totally 70's outdoorsy groomed chic.

Finally - don't leave your tent without a pack of M-A-C Blot
Film! This will take down any unsightly shine whilst you're in the mosh
pit….instant grooming in the harshest of environments!"

Virgin Media Louder Lounge VIP guests are in for a treat this
year! Guests who are lucky enough to bag a makeup application at the M.A.C
tent within the lounge can choose from four bespoke looks created using M.A.C
Pro products - which are exclusive to the Virgin Media Louder Lounge.

These are a few of the many options that the M.A.C Artists
will be on hand to apply - guests can be as creative as they want! M.A.C will
also have three dedicated lash stations in the tent where visitors can come
to get the ultimate festival eye accessories! Attendees will leave the M.A.C
Tent armed with products to keep their skin fresh throughout the festival
including M.A.C Blot Film, M.A.C Fix+, Lip Conditioner SPF15, M.A.C Face
Wipes, M.A.C Strobe Cream and M.A.C Splash Proof Lash.

AND…makeup junkies - don't worry if you leave your beloved products at
home! M.A.C will be front of house in its inaugural retail site in the V
Festival main arena. Pop in to pick up Terry's must haves as above or get one
of our inimitable team of makeup artists to create your very own bespoke
festival makeup look! 30 minute makeup appointments can be booked on site
costing GBP15 redeemable against purchase. Now there's no excuse for you to
NOT stand out in the crowd!

About M.A.C Cosmetics………

M.A.C Cosmetics is the leading brand of professional cosmetics
and continuously and actively liaises with the worlds of music, film,
television and theatre. The M.A.C Pro Team can be found on-set at photo
shoots, high profile celebrity events and behind the scenes at fashion shows
throughout the world.

About V Festival……….

V Festival takes place 21 - 22 August at Hylands Park,
Chelmsford, Essex. For more information check out - www.vfestival.com.
V Festival 2010 will be the fifteenth festival since its inception in 1996.

Note to Editors:

Pictures accompanying this release are available through the PA
Photowire. They can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

For further information on M.A.C at V Festival please contact: Ruth Wiles t: +44(0)870-034-6858 e: rwiles at mac-cosmetics.co.uk, Jane Walsh t: +44(0)870-034-6514 e: jwalsh at mac-cosmetics.co.uk, Ann Harrison t: +44(0)870-034-6898 e: anharrison at mac-cosmetics.co.uk