PopCap Unveils First Ever Social Adaptation of Plants vs. Zombies(TM) on Renren.comBy Popcap Games International, PRNE
Tuesday, May 17, 2011
Plants vs. Zombies Social Edition To Launch on Leading Chinese Social Networking Site
SHANGHAI, May 18, 2011 - PopCap Games, the worldwide leader in casual video games,
today announced details of the exclusive partnership with Renren Inc. (NYSE:
RENN), a leading social networking platform in China, that will see the first
ever social adaptation of PopCap's Plants vs. Zombies(TM) launch on the
Chinese social networking site.
The game, expertly adapted in the PopCap(R) tradition, was
developed by PopCap's Shanghai studio and features a host of new content
including new game modes as well as personalisation and social features. The
partnership marks the first time a Western game developer has received an
exclusive game launch with the social networking giant in China.
Players can invite their friends to visit their own personal
towns, custom-built to reflect the individual's style - and strategy! In the
all-new Rampage mode, players will test their zombie-zapping skills in a
2-minute non-stop zombie attack. Every week there's a new Rampage challenge
and a new opportunity for players to show their friends who's boss of the
James Gwertzman, VP of Asia/Pacific at PopCap Games, said,
"The passion for Plants vs. Zombies here in China is incredible. PvZ has
tremendous, unprecedented brand awareness and popularity in China with almost
one million people already signed up to a PvZ page on Renren.com. There is
superb demand for the game and we are excited to deliver the world's first
online multiplayer adaptation of Plants vs. Zombies in China very soon."
Joseph Chen, Chairman and CEO of Renren Inc., said, "There has
been spectacular worldwide demand for a social adaptation of Plants vs.
Zombies. Renren is honored to be PopCap's exclusive partner in bringing
Plants vs. Zombies Social Edition to our users and providing them with a new
way to play this world-famous game. I am also glad to see that PopCap, as a
leading international games company, has made China a focus for its
world-class games. It is a wonderful development for Chinese high-tech
companies such as Renren and the Chinese market as a whole."
Plants vs. Zombies Social Edition will be available
exclusively on Renren.com. With new zombies and power-ups added each week to
ensure the fun never ends.
About PopCap Games
PopCap Games is the leading global developer, publisher and
operator of casual video games: fun, easy-to-learn, captivating games that
appeal to all ages across PC, mobile, social and other platforms. Based in
Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of
more than 400 people in Seattle, San Francisco, Vancouver, B.C., Dublin,
Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5
billion times by consumers worldwide, and its flagship franchise,
Bejeweled(R), has sold more than 50 million units.
About Renren INC.
Renren INC. (NYSE: RENN) operates the leading real name social networking
internet platform in China. It enables users to connect and communicate with
each other, share information and user generated content, play online games,
listen to music, shop for deals and enjoy a wide range of other features and
services. Renren's platform includes the main social networking website
renren.com, the online games center game.renren.com, the social commerce
website nuomi.com, and the newly launched professional and business social
networking service website jingwei.com. It had approximately 117 million
activated users as of March 31, 2011.
The PopCap logo and all other trademarks used herein that are
listed at www.popcap.com/trademarks are owned by PopCap Games, Inc. or
its licensors and may be registered in some countries. Other company and
product names used herein may be trademarks of their respective owners and
are used for the benefit of those owners.
PR Contact: Cathy Orr email@example.com +353-1-646-8107
Tags: China, May 18, PopCap Games International, Shanghai