Mascom Gains Revenue From the New Service Based on the Bercut RBT Solution

Mascom has Chosen the RBT Solution That Offers Subscribers Advanced Functional Capabilities, Such as Copying A Melody 'on the fly' and User-Generated Content.

ST PETERSBURG, Russia, September 7, 2010 - The opinion of Vitaly Balanda, Product and Strategy Director
at Bercut (www.bercut.com ), makes it clear why the operator has
chosen the solution: "the service that enjoys popularity among subscribers is
of specific value for an operator since it allows generating maximum revenue.
Thus, the service should both feature wide functionality and flexibly
integrate into the operator's marketing framework. For example, cross sales
of content for the service".

Bercut competence allowed us to develop the service launch
strategy for MyTunez. This enabled Mascom to maintain its position of market
leader, both in terms of customer base but also in innovations. Professional
marketing support both at the pre-launch stage including market and
competitive analysis, business case, price and business models, and at the
launch stage ensured quick increase in active users and lots of orders -
Jose Vieira Couceiro, Mascom Chief Executive Officer, comments, "We are
satisfied with the solution, and our subscribers get the content they are
interested in."

The Ringback Tone service is one of the most popular services
in the world. Today, when active growth in the number of users has slowed,
operators need to keep the service profitability. This becomes possible
thanks to Bercut solutions.

More information: www.bercut.com

Contact: Wan Idris Wan Zulkifli, tel. +27832769133, e-mail: Wanzulkifli.Wanidris at bercut.com