‘MDM (Mobile Device Management) Solution Can Reduce Calls to Customer Service by up to 20%’ Says Visiongain Report

By Visiongain, PRNE
Monday, October 10, 2011

LONDON, October 11, 2011 -


Visiongain’s latest management research “Mobile Device Management Report 2011-2016″ examines the operator, enterprise and device manufacturer centric MDM market and how these players are leveraging MDM solutions to enable their strategies and business models.

It provides an overview of the MDM technology, along with the key market drivers, impediments to MDM adoption, geographical differences, market size data and operator and enterprise strategies. This brand new report also provides pointers for MDM growth, market sizing, vendor analysis and market forecasts for the period 2011-2016.

The Operator MDM market has gone through major changes in 2011. Many vendors now offer end-to-end MDM portfolio that rope in configuration and diagnostics, security, software management, device analytics and policy management. These newer solutions offer opportunities for operators to reduce OpEx & churn and enhance VAS (Value added Services) adoption.

On the Enterprise front, as smartphones and tablets penetration further increases, IT will need robust the tools necessary to manage these devices. Visiongain believes the need for security, regulations and the management of mobile applications will continue to drive demand for MDM in enterprises.

MDM Market Sizing

2011 has proved to be the defining year for the MDM. Several vendors both global and niche witnessed significant growth. It has also been a big year for FOTA adoption by mobile industry leaders. Visiongain believes that the size of the MDM market is poised to reach over $3.54 billion by 2016.  The greatest growth will be witnessed in the enterprise segment which will grow to $2 billion by 2016.

Capitalising on MDM - Strategies and Potential Revenues

We summarize all the latest developments in MDM field and provide a detailed vendor analysis. Our aim is provide our customers with up-to-date market statistics and forecasts that can be used to devise emergent MDM strategies.

For further information on this report click on:


Or contact:
Sara Peerun
Tel: +44(0)20-7336-6100

Table of Contents

Executive Summary
E1. Growing and Expanding Realm of MDM
E2. Key factors Driving Adoption of MDM
E3. Customer Satisfaction is becoming a Strategic Differentiator for MNOs
E4. MDM Enters into the M2M (Machine to Machine) Market
E5. SaaS (Software as a Service) model for MDM
E6. MDM Lifecycle Stage
E7. MDM Market Size
E8. MDM Standardisation Benefits All
E9. LTE will Further Fuel Adoption of MDM
E10. Key Findings of the Report

1. Introduction
1.1. MDM Market Segmentation
1.1.1 MDM in the Operator Settings
1.1.2 MDM in the Enterprise Settings
1.1.3 MDM in Device Manufacturer/Platform Provider Settings
1.2 How OTA Works?
1.2.1 Why do MNOs’ need OTA MDM?
1.3 Three Layers of MDM
1.3.1 Server
1.3.2 Intelligence layer
1.3.3 Applications
1.4 How Devices are updated?
1.5 Evolution of Device Management
1.6 Stakeholders in the MDM Market
1.6.1 MDM Stakeholder Influence Analysis
1.7 Driving and Resisting Forces for Advanced Mobile Device and Software Management
1.8 Aim of the Report
1.9 Report Structure
1.10 Report Scope
1.11 Methodology

2. MDM: A Strategic Analysis
2.1 Standards Based Approach to MDM
2.1.1 Key OMA Enablers
2.1.2 What is the difference between OMA CP and OMA DM? OMA-CP OMA-DM Will OMA-DM Expire?
2.2 Device Management Applications
2.2.1 Configuration/Provisioning Management
2.2.2 Diagnostic Management
2.2.3 Security Management
2.2.4 FOTA: Firmware Update over the Air Why FOTA is Inadequate in Current Smartphone Market?
2.2.5 Mobile Software Management
2.3 Benefits of MDM
2.3.1 Network Operators
2.3.2 Device Manufacturers
2.3.3 Enterprises
2.3.4 Subscribers
2.4 How the Market for Mobile Software/Application Management is Evolving?
2.5 Barriers to Mobile Device Application Management
2.6 Barriers to MDM
2.6.1 Lack of Control over the Handset Supply Chain
2.6.2 Handset Subsidies Makes it harder to justify investments in MDM
2.6.3 Lack of Integration with the Existing Customer Care and other Back Office Products
2.6.4 FOTA Deployment Impacts Several Areas in an Operator’s Network
2.6.5 Longevity of Legacy Terminals
2.6.6 Penetration of FOTA handsets Challenges in FOTA Implementation
2.6.7 Installed base of 3G Handsets
2.7 Driving Factors for MDM Adoption
2.7.1 Increasing Smartphone Shipment to Consumers and Mass Market
2.7.2 Rapid Growth of Mobile Applications
2.7.3 Rise of Mobile Worker
2.7.4 Mobile Devices are becoming Complex
2.7.5 Application Download in Increasing
2.7.6 Customisation and personalisation resulting in flexible and complex software environment
2.7.7 Urgency to Improve Brand Image
2.7.8 Operations and support costs are increasing faster than revenues
2.9 Who should deliver the Mobile Device Updates?

3. Operator MDM Market
3.1. Up-to-date Market Statistics
3.1.1 MDM Vendor Strategies MDM Vendors are expanding their Reach by Targeting both the Operator and Enterprise MDM Market MDM Vendors are embracing the SaaS delivery Model for their Solution Challenging the Competitors Innovation and Evolution a Key to Success
3.2 MDM Vendors
3.2.1 Red Bend Software Red Bend’s Customers Red Bend’s Strategy Red Bend’s Key Partnerships
3.2.2 InnoPath InnoPath’s Product Portfolio InnoPath’s Customers Innopath’s Strategies
3.2.3 Mformation Amdocs and Mformation Mformation’s Customers Mformation’s Strategy and Vision
3.2.4 Funambol
3.2.5 HP HP’s MDM Client Solution HP’s MDM Server Side Solution HP’s Strategies HP’s Customers HP offers SaaS Solution for Operators
3.2.6 SmithMicro Software
3.2.7 Sicap
3.2.8 Giesecke & Devrient Group (G&D)
3.2.9 Alcatel Lucent (Motive)
3.2.10 Mobilethink
3.2.11 Nokia Siemens Networks Hungary Automates Mobile Device Settings
3.2.12 Capricode
3.2.13 Invigo
3.2.14 Juniper Networks
3.2.15 MCTEL
3.3 System Integrators and Resellers
3.3.1 ISEC7
3.4 Criteria for Selecting a MDM Solution
3.5 Device Manufacturers Centric MDM Market
3.5.1 Challenges facing Device Manufacturers Delivering Defect Free Devices Recall costs are costing the Vendors billions and will continue to rise How to reduce the cost of software in a mobile handset? Does SCOTA provide any cost savings to Device Manufacturers?
3.6 OEM and Platform Provider Strategies
3.6.1 Nokia
3.6.2 LG
3.6.3 Sony Ericsson
3.6.4 Samsung
3.8.5 Motorola
3.6.6 Apple
3.6.7 Huawei and ZTE
3.6.8 Microsoft
3.7 Summary

4. MDM Business Case for Operators
4.1 Operator Market Dynamics
4.1.1 Start-ups, Acquisitions and Mergers and Exits
4.1.2 Product Consolidation by MDM Vendors
4.1.3 Increasing Number of Operators is Resorting to SaaS/Hosted MDM
4.1.4 Business Opportunities for MDM Vendors
4.2 Challenges in Generating Business Case for MDM
4.2.1 ROI and Payback from MDM OMA DM for WiMax MDM for Converged Networks MDM for M2M Devices (Machine to Machine) OMA DM for LTE
4.2.2 Tangible/Non-Tangible Benefits from Integrated MDM Use Integrated MDM as a tool to minimise end-user Frustration Lower TCO Increase Data Service Adoption Seamlessly integrate existing networks and back-office infrastructure Offer Cost-effective front-line Customer Care Generate Market Intelligence for Targeted Services Make the most of Existing and New Mobile Devices Use MDM to Open New Business Propositions Reduce OpEx Use Security to boosts consumer confidence Reduce Churn Rate
4.3 Operator Strategies
4.3.1 Mastering the value discipline of Customer Intimacy
4.3.2 Operational Excellence
4.3.3 Establishing a MDM Deployment Programme
4.3.4 Enterprise MDM: A Monetising Opportunity for Operators
4.4 Market Developments 2010-2011
4.4.1 Red Bend Software
4.4.2 Motorola
4.4.3 Apple and iOS 5
4.4.4 LG’s Remote Customer Care Services
4.4.5 Motive and WDS Secures MDM deal for LTE Network in America
4.4.6 RIM to offer support for iOS and Android
4.4.7 Cross platform Support: A key for MDM Vendor Survival?
4.4.8 Rogers Communications to offer MDM

5.1 Global MDM Market Forecast and Analysis
5.1.1 Global Telecom Software Market
5.1.2 Global OSS Market
5.2 Regional MDM Market
5.2.1 Europe Mobile Data Churn Smartphone Shipment
5.2.2 North America
5.2.3 Latin America
5.2.4 Africa
5.2.5 Japan
5.2.6 China
5.2.7 India
5.3 Vendor Market Share

6. Case Studies
6.1 Tata DoCoMo
6.2 TMN Portugal
6.3 Cell C
6.4 Vodafone Hungary
6.5 Smart, Philippines

7. Enterprise MDM Market
7.1 MDM Solutions for the Enterprises
7.2 Why Do Enterprises Need MDM?
7.2.1 The Cost of Mobility
7.2.2 Need to support a Gamut of Connected Devices
7.3 Enterprises Strategies
7.3.1 What is a Good Enterprise MDM Solution?
7.4 How can Enterprises Leverage the Benefits of MDM?
7.5 MDM Benefits to Enterprises
7.5.1 Manage Devices from Multiple Vendors and Carriers
7.5.2 Manage Multiple-User Configurations and Profiles
7.5.3 Synchronise Data, Files and Applications
7.5.4 Deploy Software Updates
7.5.5 Mitigate Risk by Securing Remote Devices with kill or lock Functions
7.6 MDM Challenges faced by Enterprises
7.7 Enterprise MDM Vendors
7.7.1 Sybase iAnywhere (SAP)
7.7.2 Zenprise
7.7.3 MobileIron
7.7.4 FancyFon
7.7.5 Ubitexx
7.7.6 Mobi DM
7.7.7 RIM Enterprise Server
7.7.8 Perlego
7.7.9 iPass
7.7.10 Symantec
7.7.12 Fromdistance
7.7.13 Mobiso
7.7.14 Soti
7.7.15 Excitor
7.7.16 AirWatch
7.7.17 Tangoe
7.7.18 Good Technology
7.7.19 IBELEM
7.7.20 BoxTone
7.7.21 McAfee
7.7.22 Motorola
7.7.23 Odyssey Software
7.7.24 MaaS360 by Fiberlink
7.7.25 mFormation

8. Analysing the MDM Business Case for Enterprises
8.1 Defining the MDM Market
8.2 Enterprise MDM Market Dynamics
8.1.1 Revenue Forecast
8.1.2 Enterprises Prefer to Deploy Hosted MDM
8.1.3 Vendor Positioning in the Enterprise MDM Market
8.1.4 Enterprise MDM Market Growth Forecast
8.1.5 Cloud Based Opportunities
8.2 Overview of Mobile Security in Enterprises
8.2.1 Security Needs of Enterprises
8.2.2 Enterprise-Class Security
8.2.3 Smartphone Risk Assessments Encryption Access Control
8.3 Encryption Software for Enterprise Smartphones
8.4 Protecting Enterprise Networks from New Mobile App Downloads
8.4.1 Policy Management
8.4.2 Mobile App Threats
8.4.3 Wi-Fi: A Potential Security Threat
8.5 Risk and Reward: Predicting User Behaviour in Enterprise Smartphone Security
8.6 Regional Enterprise MDM Market
8.7 Managed Mobility Solutions
8.7.1 Market for Managed Security
8.8 Business Case for MDM in Enterprises
8.8.1 Will Blackberry Continue to Dominate the Enterprise Market?
8.8.2 Mobile Security Markets Forecasts
8.9 Summary

9. Conclusion
9.1.1 The Enterprise MDM Market
9.1.2 Operator/OEM MDM Market
9.2 Hosted MDM
9.3 Market Consolidation
9.4 Future of MDM
9.5 Recommendations
9.5.1 Success Strategies for MDM Vendors
9.5.2 Success Strategies for Operators
9.6 Analysing MDM Stakeholders, their Influence and Monetisation Power
9.7 LTE will revolutionise the MDM Market
9.8 Summary


Appendix A
List of MDM Vendors

Appendix B
About visiongain

Appendix C
Visiongain report evaluation form

About visiongain

Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Energy, Pharmaceutical, Defence, Materials sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on.


Notes for Editors

If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun@visiongainglobal.com or call her on +44(0)207-336-6100


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