Tonight Champagne Perrier-Jouet Celebrates its 200th Anniversary

By Champagne Perrier-jouet, PRNE
Monday, October 10, 2011

LONDON, October 11, 2011 -

Tonight, the House of Champagne Perrier-Jouët holds its UK Bicentenary celebrations with a lavish ‘Living Legacy’ private party shared with 100 VIP guests drawn from across the creative spectrum.

- With Photos

Hosted at the prestigious London town house, Il Bottaccio at Hyde Park Corner, the evening followed a journey from the boutique House’s foundation in 1811 to the modern day.

A champagne reception with Perrier-Jouët Belle Epoque 2004 was followed by a sumptuous Bicentenary Dinner inspired by Monsieur Albert Roux OBE. After dinner, a stunning ‘live’ exhibition of guest portraits by Lorenzo Agius was unveiled and the evening concluded with DJ sets by Mark Ronson and Sam Young.

The Perrier-Jouët ‘Mentors & Muses’ party celebrated the House’s living legacy: a unique philosophy embracing expertise, artistry and ‘art de vivre’ spirit, developed and shared over two centuries. To honour this 200-year old marriage of craftsmanship and inspiration, the evening was conceived as an opportunity for guests, drawn from across the creative spectrum, to personally recognise and pay tribute to their own sources of inspiration - past, present or future. The guest list comprised VIP’s who each invited their personal Mentor, Muse or Protégée. The guest list spanned across artists, designers, ballerinas &  actors; Mark Ronson invited his new wife Josephine de la Baume as his muse, milliner Stephen Jones invited Mary Katrantzou as his muse, Henry Holland invited Pixie Geldof as his muse, celebrity photographer Lorenzo Agius invited Emilia Fox as his muse whilst her brother, Freddie Fox chose his Guildhall drama college teacher Ken Rea as his mentor.

Global Sales Director for Champagne Perrier-Jouët, Pierre Aymeric Ducray, commented, “As a boutique House with a rich legacy of craftsmanship, artistry and inspiration, we are delighted to share our celebrations with such distinguished guests drawn from so many creative fields.”

During the evening, guests were treated to some of the House’s finest cuvées, concluding with the Belle Epoque 1998 en jeroboam, with which guests toasted the future of Champagne Perrier-Jouët.This Belle Epoque 1998 vintage also featured in Perrier-Jouët’s  Cuvée Bi-centenaire’ , the world’s first legacy champagne which was displayed on the night. Featuring two magnums housed in a commemorative case sculpted by artist Daniel Arsham, this limited- edition concept is destined to be shared with future generations, with the Chardonnay-driven cuvée designed to be stored in the House cellars for up to 100 years.

After dinner an exhibition of guest portraits by Lorenzo Agius was unveiled, featuring the VIPs along with their Mentors, Muses and Protégées. Each portrait was accompanied by a personal tribute from the guest to their source of inspiration along with a defining image from the past. The photo exhibition will be converted later into a commemorative book produced by Lorenzo as a memento for all guests.

Note to Editors:

Pictures accompanying this release are available through the PA Photowire. They can be downloaded from or viewed at or

Please go to for further information or contact Helena Rea, helena at or call +44(0)207-7311499

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