Michael Moore-Jones of New Zealand Selected to Join the Digital Life Academy — a Global Think Tank of Young People Dedicated to Bringing Privacy, Ownership and Control to Digital Lives

SINGAPORE, May 19, 2011 - The Digital Life Academy today announced that Michael Moore-Jones has
been selected as the representative from New Zealand to the Academy for its
2011 session.

The Digital Life Academy is a global think tank of people ages 16-25 who
are interested in the areas of online privacy, data and content ownership,
content monetization and similar topics. The Academy is comprised of 30
individuals from 20 countries, who meet for a 6-week period annually. Academy
selection is based on the individuals demonstrating entrepreneurial drive,
business acumen, and a dedication to addressing the concept of digital life
freedom.

"Michael has demonstrated to the Academy exactly the characteristics we
are looking for — intelligence, motivation, and an understanding of the
concept of us all having digital identities and the need for these identities
to be in our control," said Johan Stael von Holstein, CEO of MyCube, an
Academy sponsor. "There is a misperception that young people are not
concerned about online privacy, but the volume of applications to the Academy
proves otherwise. We look forward to the 2011 session of the Academy and
expect it to be very productive."

Mr. Moore-Jones added, "As someone passionate about the tech industry, I
can't think of a better opportunity to gain the skills, knowledge, and
contacts needed to make a difference in the long-term. The Digital Life
Academy is focused on the critical area of digital identity and freedom, and
I look forward to being able to contribute my thoughts, ideas and energy to
this area."

The Academy will run from 4 July to 12 August 2011 at MyCube's
headquarters in Singapore. Academy members receive free flights, free housing
and a $3,000 Singapore dollar stipend.

Academy members will develop position papers, editorials, articles and
business ideas related to the core Academy concepts of online privacy,
ownership and control. After the program session, members will continue to
serve as spokespeople for the Academy and will help to select and mentor
future members.

The Academy is accepting applications for the 2011 session until 5 June.
Applications from New Zealand and around the world are encouraged. For more
information on the Academy, please see internship2011.mycube.com.

    Media contact:
    Todd Kurie, Marketing
    Director
    +65-6536-4280
    tkurie@mycube.com

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