Michelin Africa, India and Middle East (AIM) Increases Prices by up to 12%

DUBAI, UAE, March 1, 2011 - In the face of continued and accelerating escalation of raw
material costs, Michelin Africa, India and Middle-East (AIM) is maintaining
its firm and responsive pricing policy. Prices of all product ranges will be
increased in Africa, India and Middle-East as follows:

    - All motorcycle and scooter tyres will increase by up to 8%
    - All truck tyres, accessories, tubes and flaps and treads will
      increase by up to 12%
    - All passenger car tyres will increase by up to 8%
    - All agricultural tyres, backhoe and skid-steer tyres will
      increase by up to 7.5%
    - All earthmover, TP and industrial tyres as well as accessories
      will increase by an average of 6%

The price increases reflect the raw material escalations up to January of
this year only, and will take effect on April 1, 2011 (1).

(1) Will take effect on March 1 in Saudi Arabia for logistics reasons.

ABOUT MICHELIN:

Dedicated to the improvement of sustainable mobility, Michelin designs,
manufactures and sells tires for every type of vehicle, including airplanes,
automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks,
motorcycles and the US space shuttle. Michelin employs 109,000 people in more
than 170 countries and operates 72 production sites in 19 countries
throughout five continents. The company also publishes travel guides, hotel
and restaurant guides, maps and road atlases and offers electronic mobility
support services, on ViaMichelin.com.

Michelin AIM (Africa, India, Middle East) is headquartered in Dubai, UAE,
with a mission to support the company's commercial growth ambitions in this
very diverse region.

(www.michelin.com)

Michelin Media Contact: Laila Tayebi, +971(0)4-807-8149, laila.tayebi at ae.michelin.com .