Middle East Fertilizer Companies Work to Overcome Price and Demand Fluctuations

Addressing Process Challenges Will Sustain Profit Margins

DUBAI, UAE, May 3, 2010 - Whilst the global economy recovers slowly, it is crucial for fertilizer
companies to sustain profit margins by ensuring reliability of production and
operations. Guaranteeing the supply of raw materials and feedstock is
imperative and price changes have to be balanced with demand from the
agricultural sector in order to maintain the bottom line. Therefore, it is
crucial to understand urea, ammonia, sulphur, potassium, and phosphate market
dynamics, and to ensure that the right partners are selected for new builds,
plant modification and upgrades. At the Fertilizers MENA Summit 2010, taking
place from 13 - 15 June 2010 at Hilton Hotel Abu Dhabi, United Arab Emirates
strategies and best-practices to address these challenges will be discussed
in detail.

Mark Brouwer, General Manager at UreaKnowHow.com and speaker at the
Fertilizers MENA Summit 2010 commented: "Continuously learning from each
other to improve the performance and safety of fertilizer plants is crucial.
This conference provides an excellent opportunity for project, process,
operational, mechanical, maintenance, inspection and reliability engineers to
learn, discuss and explore the latest innovations and experiences."

The international speaker panel also includes the Urea Plant Manager at
Alexfert, Inspection Section Head at FERTIL, General Manager at ADFERT and
CEO & MD at Fauji Fertilizer Company Limited.

Topics that will be addressed at the forum include: Managing the effects
of supply and demand, ensuring quality fertilizer production through
optimized processes, minimizing the safety risks of high pressure piping
systems in urea plants and extending the asset life-cycle of aging facilities

For more information visit www.fertilizersmena.com.

About IQPC Middle East:

For over thirty years, IQPC has helped the world's leading corporations
solve their business challenges through the sharing of practical industry
solutions and global best practice. In the process, the company has built a
formidable reputation for quality and value. The world's most progressive
companies have benefited from IQPC's unrivalled global reach, which has
connected international expertise with regional and local leaders.

    For more information, please contact

    Eileen Espelita
    Marketing Manager
    IQPC Middle East
    T: +971-4-364-2975
    F: +971-4-363-1938
    enquiry@iqpc.ae

For more information, please contact Eileen Espelita, Marketing Manager, IQPC Middle East, T: +971-4-364-2975, F: +971-4-363-1938, enquiry at iqpc.ae