Mobile Payments in Europe: Making it Pay - Frost & Sullivan Web Conference

Frost & Sullivan's Analyst Briefing on the European Mobile Payments Market on Wednesday, 15 September 2010, at 16.00 BST

LONDON, September 6, 2010 - Mobile payments is a hot topic across the European mobile communications
market. Industry participants are hoping that m-payments services become as
popular in Europe as they have been in Japan and South Korea and create an
additional revenue source in an otherwise maturing industry. There are
reasons to be hopeful for significant m-payment progress and adoption in
Europe - enabling technology is becoming more widely available, wider and
deeper acceptance amongst different stakeholders is evident, and
industry-wide alliances are driving standardisation efforts.

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These market developments will be discussed in Frost & Sullivan's
upcoming Analyst Briefing on the European Mobile Payment Market, scheduled
for Wednesday, 15 September 2010, at 16.00 BST. Adrian Drozd, Principal
Analyst from the Information and Communication Technologies group, will
provide an overview of the European m-payments market, considering current
user adoption status, available and substitute technology options and some of
the key industry players.

"With the European mobile communications market reaching saturation
point, companies operating across the value chain are seeking new
opportunities for growth; mobile payments service offer the ability for firms
to broaden the scope of their offerings and capture a new wave of revenue
growth," observes Adrian Drozd.

This briefing will benefit key industry stakeholders included mobile
network operators, mobile payment application/solution providers, device
manufacturers, point-of-sale vendors, retailers and financial institutions by
discussing emerging trends across the European mobile payments market.

To participate in this complimentary briefing, please email Joanna
Lewandowska at Joanna.lewandowska@frost.com, Corporate Communications, with
the following information: your full name, company name, title, telephone
number, e-mail, address, city, state and country. Upon receipt of the above
information, a registration link will be e-mailed to you. You may also
register to receive a recorded version of the briefing at anytime by
submitting the aforementioned contact details.

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    CONTACT:

    Joanna Lewandowska
    Corporate Communications
    P: +48-22-390-41-46
    E: joanna.lewandowska@frost.com
    www.frost.com

Joanna Lewandowska, Corporate Communications of Frost & Sullivan, +48-22-390-41-46, joanna.lewandowska at frost.com