Mobile Roadie Launches World's Most Customisable App Builder

LONDON, July 28, 2010 - Mobile Roadie, (mobileroadie.com/) the leading mobile app building
platform that allows anyone to easily create and manage iPhone and Android
apps, has launched an even more customisable version of their app builder
called Mobile Roadie Pro.

Mobile Roadie Pro offers customers an unprecedented amount of creative
control from a platform, allowing full customisation of menu layout, colours,
buttons, and fonts. Pro also supports multiple categories of content, a
global search for users, and newly designed landscape views.

"In 2009 we launched the first self-service platform to create mobile
apps, and today we are taking that a step further with deeper customisation
and content options," says CEO Michael Schneider. "With Pro, brands have
complete control and can include as much content as they wish, all within the
same easy-to-use interface that they've come to expect from Mobile Roadie."

Three examples of apps built on the new Pro platform include the Wynn Las
Vegas, (mobileroadie.com/apps/wynn) indie electro label Ninja Tune,
(mobileroadie.com/apps/ninja-tune) and music and lifestyle publication
The FADER. (mobileroadie.com/apps/the-fader) The FADER made use of
Pro's advanced design options to adhere to their stringent brand standards.
"We are very picky and controlling when it comes to brand integrity," says
Andy Cohn, EVP and Group Publisher of FADER Media, Inc. "Every single part of
our user's engagement has to experience The FADER brand and culture." The
FADER is also offering exclusive content available to view when people
download their app.

Ninja Tune's new app has profiles for all 90 of their artists. "The
launch of the Ninja Tune app syncs with our 20th Anniversary and lets fans
check out new artists and remember old favourites," says Leslie Madill,
Director of Marketing for Ninja Tune USA. "The photos, video stream, and the
option to buy tracks and concert tickets keeps Ninja Tune on the forefront of
the action - something we've been known for, for two decades."

The Wynn Las Vegas app is a great resource before getting to the resort
and during a stay. Users can explore the rooms and make reservations, read
the restaurant menus and reserve a table, and learn more about the array of
nightlife, shopping, and entertainment options.

Mobile Roadie starts at GBP499 to setup and GBP29 per month. Building
apps requires no tech knowledge, can be done in about 30 minutes, and
includes technology updates throughout the year, adding new features and
functionality. Watch a demo of the new Pro features here:
mobileroadie.com/video

"The app building world is still like the Wild West," says Andy Cohn. "We
did our due diligence, and we found the ease of use in building an App on the
Mobile Roadie platform meant that we could have our marketing department lead
the charge, without having to hire a team of techies."

As mobile apps continue to become the next major platform for brands to
reach consumers and for fans to connect with each other, Michael Schneider
says Mobile Roadie apps provide a medium that other platforms cannot. "We are
seeing fans communicating with each other within our apps at an increasing
rate," Michael says. "As more people are getting smart phones, apps are
becoming the social and cultural center of certain brands." Earlier this
month, over 10,000 Taylor Swift fans watched a live stream via Taylor's app
(mobileroadie.com/apps/taylor-swift) of Taylor signing autographs for
13 hours.

Hundreds of brands have built a mobile app using Mobile Roadie to connect
with their fans and sell their products, including Madonna, (
mobileroadie.com/apps/madonna) Live Nation, Levi's, (
mobileroadie.com/apps/the-fort) Twilight, (
mobileroadie.com/apps/twi-in-forks) Drake, (
mobileroadie.com/apps/drake-app) and Vera Wang. (
mobileroadie.com/apps/vera-wang)

Mobile Roadie has operations in the US, France, Spain, Germany, Japan and
Australia, and has recently opened a UK office, and will now have full time
presence there. For more information on Mobile Roadie visit
mobileroadie.com/ and view all its live apps at road.ie. You
can also follow us on Twitter as @mobileroadie.

Georgina Marriott, Ballou PR for Mobile Roadie, +44(0)7702-616-027, georgina at balloupr.com