Mobile TV Opportunity for European Operators
By Telegent Systems Inc., PRNEMonday, May 31, 2010
YouGov research reveals significant demand for free-to-air TV on mobile
SUNNYVALE, California, June 1, 2010 - Telegent Systems, the company that makes television mobile, today
released research findings that point to significant potential for
free-to-air mobile TV. 58 percent of the British online research sample
identified at least one environment, such as while on a train/ bus/ tube,
queuing, or in the home or at work/ their desk, in which they would be likely
to use a free-to-air mobile TV service. The potential magnifies among the
younger demographic groups - 80 percent of 18-24 year olds and 76 percent of
25-34 year olds.
"The availability of mobile TV in the European market contrasts sharply
with 'developing' markets such as Africa, Asia and Latin America where it is
proving extremely popular," said Samuel Sheng, president and CEO of Telegent.
"To date European operators and consumers have been understandably held back
by regulatory and standards confusion, unproven technologies and the costs
associated with building and operating mobile specific TV platforms. All of
these issues can be avoided by using the existing broadcast TV infrastructure
and building the receiver technology into the handset."
Telegent's free-to-air TV receivers, 80 million of which have now been
shipped to a range of manufacturers including Samsung and ZTE, provide
consumers with free and easy access to broadcast TV services. The free-to-air
mobile TV service is a significant market differentiator, clearly in demand
by consumers that can be further exploited by operators. Mobile operators can
increase their engagement with subscribers and use the core platform to
encourage the consumption of premium TV and interactive services - exactly
the same model that is exploited so well in traditional broadcasting.
"Major events like the World Cup are now focussing the spotlight on
mobile TV around the world," continued Sheng. "It's an event that you want to
see live, wherever you are, but next month, as the first ball is kicked, it's
likely that more people in Lagos than London will have access to live mobile
TV. By the time the Olympics come round in 2012 that situation ought to be
reversed."
YouGov Research
All figures, unless otherwise stated, are from YouGov Plc. Total sample
size was 2463 adults. Fieldwork was undertaken April 12-14, 2010. The survey
was carried out online. Figures have been weighted and are representative of
all GB adults (aged 18+).
About Telegent Systems, Inc.
Telegent Systems is a fabless semiconductor company that enables the
reception of live, free-to-air analog and digital broadcast television in
mobile handsets and other portable consumer devices. Telegent's
television-on-a-chip solutions solve the long-standing technical challenges
that have precluded mobile reception of analog broadcast TV, enabling
manufacturers and operators to benefit from the convergence of broadcast TV
with mobile and portable devices. Telegent's products are the most widely
sold broadcast television solutions for mobile handsets in the world. For
more information, visit www.telegent.com.
Diana Jovin, VP Corporate Marketing of Telegent Systems, Inc., +1-408-990-7092, djovin at telegent.com; or Matt Humphries, Babel PR, +44-207-434-5550, telegent at babelpr.com, for Telegent Systems, Inc.
Tags: california, June 1, Sunnyvale, Telegent Systems Inc., Western Europe