Mobily Launches Mobile Baby(TM) Service for Transmitting Sonograms to Subscribers' Mobile Phones

By Mobily Great Connection Inc., PRNE
Tuesday, February 8, 2011

Mobily is the first mobile operator worldwide enabling parents to receive and send ultrasound scans wirelessly to their friends, family and loved ones

SAN DIEGO and RIYADH, Saudi Arabia, February 10, 2011 - Saudi Arabian telecommunications company Mobily and Great Connection
Inc., creator of the innovative Mobile Baby(TM) service, announced the launch
of the first mobile medical imaging service that enables ultrasound stills,
3D images and video clips to be sent directly from an ultrasound machine to a
mobile device. Mobile Baby(TM) is a new service offered to Mobily network
subscribers, as well as a pioneering initiative to enhance pre-natal
healthcare through immediate availability and low-cost transmission of
high-quality images and video clips from the womb.

Mobily is the first mobile operator to make the pioneering Mobile Baby
mobile health (m-health) service available to subscribers. The application is
compatible with any ultrasound machine and enables high-quality, 2D and 3D
images and video to be delivered to any mobile device via MMS and email. In
addition to offering a new and enticing service so that parents-to-be can
share images with family and friends, this application will also enable
doctors and specialists to analyze sonograms within seconds, from wherever
they are in the world.

Khalid Al Kaf, Chief Executive Officer at Mobily, said, "The high
adoption of mobile technology in Saudi Arabia provides a direct and
wide-reaching platform for applications that promote health and welfare
across the Kingdom. The Mobile Baby service is available today, and we look
forward to growing our relationship with Great Connection and other
application developers to bring more m-health applications to market in the

"Approximately 153 billion ultrasound images are taken every year
worldwide, and many of these parents-to-be want to share the pictures and
video with loved ones," said Asa Nordgren, CEO, Great Connection Inc.
"Sometimes, there are complications that require a second opinion from a
specialist. With Mobile Baby, these sonograms can be received anywhere in the
world within seconds, whether by family and friends or medical practitioners.
We intend the application to promote better pre-natal care to even the most
remote areas, and we are proud to be pioneering this area of wireless health
with Mobily in Saudi Arabia. By the end of the year, we plan to make Mobile
Baby available in many more countries, as well as introduce more m-health
innovation from our company."

Mobily and Great Connection have collaborated to introduce Mobile Baby
with facilitation from Qualcomm Incorporated. A leading developer and
innovator of wireless technologies and services, Qualcomm is working with a
diverse ecosystem of companies worldwide, including Great Connection and
Mobily in Saudi Arabia, to promote health monitoring and diagnosis services
over wireless networks and using smartphone applications.

"Mobile Baby exemplifies the type of next-generation services that
improve the quality of life and integrate into daily critical activities,"
said Jihad Srage, Qualcomm's Vice President and President, Middle East and
Africa. "Qualcomm is developing a dynamic regional ecosystem that can bring
innovative wireless health services to market. In providing this service to
Saudi consumers, Mobily and Great Connection have made a significant

The Mobile Baby application by Great Connection was first introduced in
May 2009 with Mama Mia, Scandinavia's largest private women's and child
health service provider. It will be showcased as a mobile application in
association with Mobily at Mobile World Congress 2011 in Barcelona, Spain.

About Mobily

Mobily, the brand name of Etihad Etisalat, took its first step in
becoming the Kingdom's monopoly-breaking mobile operator when it won a tender
against five other competing consortiums in the summer of 2004. In November
of 2008, Mobily acquired Zajil International Telecommunications for US$21.3
before the company announced that it had signed a memorandum of
understanding (MoU) worth US$400 million to buy Bayanat Al Oula - one of two
licensed data communication operators in the Kingdom. By April 2008, Mobily
concluded its acquisition of Bayanat.

Mobily has the largest active mobile broadband base in the Middle East
and North Africa region, last reported (FY 2010) as 2.3 million active
subscribers, who consume more than one gigabyte of data a month. Mobily
covers more than 587 regions/cities/areas in the Kingdom with HSPA+/HSPA,
representing a population coverage rate of 92%. Along with sister company
Etisalat of the United Arab Emirates, Mobily was the first operator to launch
the iPhone 3G regionally and in the Kingdom of Saudi Arabia, and the company
also was the first operator in the Kingdom to offer consumers BlackBerry
Internet Service (BIS) (May 2007).

For more details, please visit:

About Great Connection

Great Connection Inc. is a privately owned company at the intersection of
wireless technology and healthcare. Great Connection mobilizes ultrasound and
x-ray images by sending them from any imaging modality to any mobile device.
Consumers and patients get high-quality medical images that they can print,
store, publish or send to family and friends, or to doctors for a second
opinion. Doctors get remote access to images, cost efficient storage and they
can send images to referring physicians. Great Connection patent-pending
technology, The Dicom Mobilizer(TM), is an accessory to any ultrasound system
or diagnostic software. The first service based on this technology, Mobile
Baby(TM), was launched in Scandinavia in 2009. The service sends video clips,
3D and still images of unborn babies to expecting parents and doctors. Great
Connection is based in San Diego, USA and Stockholm, Sweden. For more
information, visit us at

    Press Contacts:

    Asa Nordgren
    Great Connection Inc., USA

    Johanna Wollert Melin
    Great Connection Inc., Europe

    Abdullah Al-Hariri

USA, Asa Nordgren, +1-858-225-9190, asa at, or Europe, Johanna Wollert Melin, +1-46-70-260-69-97, johanna at, both of Great Connection Inc.; or Abdullah Al-Hariri of Mobily, +966-5-44-99-66-44, a.alhariri at

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