Mobinil Launches Pay-For-Me on eServGlobal’s Value-Added Services Platform

PARIS, November 22, 2011 -

eServGlobal announces that its Pay-For-Me service, also known in the market as Collect Call service, was launched by Egyptian mobile network operator, Mobinil.

Pay-For-Me is a reverse charges based service which eServGlobal customised to suit the specific needs of the Egyptian, predominantly prepaid market. The solution is user intuitive encouraging a quick endorsement by the customer base. Each subscriber can decide who to include or exclude from the service by assigning members to white or black lists. Callers access Pay-For-Me by simply adding a prefix to the phone number they wish to dial.

Mobinil is the leading mobile service provider in Egypt with over 30 million subscribers, of which more than 95% are prepaid users. In a market where inactive users can quickly become churners, this service provides operators with a way to incentivize their subscribers to maintain their ‘active’ status. Reducing subscriber churn and stimulating customer usage are especially important when operating in highly competitive landscapes such as Egypt.

“eServGlobal and Mobinil have an extensive history of collaboration in the substantial Egyptian market. Pay-For-Me is just one solution in a suite of Value-Added Services that we supply to Mobinil,” said Craig Halliday, CEO, eServGlobal.

“At Mobinil, we pride ourselves on offering services which are not only of the highest quality but which also contribute to building community,” said the Management Team at Mobinil, “We are impressed with the customised solutions offered to us and we look forward to continuing to build new innovative solutions with eServGlobal.”

eServGlobal has been supplying Value-Added Services to Mobinil for more than a decade and will continue to work with this innovative operator to roll out solutions which meet the needs of Mobinil and its subscribers.

About eServGlobal    

eServGlobal specializes in Mobile Money solutions and Value-Added Services (VAS), to help Mobile Service Providers increase their revenue and gain and maintain customer ownership. eServGlobal invests heavily in product development, using carrier-grade, next-generation technology and aligning with the requirements of more than 75 customers in over 55 countries.

For more than 25 years mobile and financial service providers have used eServGlobal solutions to lead and innovate in their local markets, leveraging their core assets and their trusted agent and subscriber relationships.

With 13 offices globally, eServGlobal provides full “end-to-end” and “any account to any account” Mobile Money Services and International Remittance Services. The HomeSend solution is the only mobile-centric international remittance hub to gain endorsement from the GSM Association. The HomeSend Certification Program ensures security and interoperability by certifying domestic mobile wallet providers, money transfer organizations, and financial service providers to connect to the hub.

eServGlobal’s Value-Added Services in promotions, loyalty and messaging enable service providers to engage with their subscribers in a personalized and dynamic manner.

To reduce time-to market and to meet the needs of operators and banks, eServGlobal provides multiple licensing alternatives as well as SaaS-based products and services.

eServGlobal is listed on the Australian Securities Exchange (ESV) and the London Stock Exchange AIM (ESG). More information at: www.eservglobal.com

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For further information, please contact: eServGlobal, Alison Cheek, Communications Manager,T: +33(0)1-4612-7746; Cenkos Securities plc, Ivonne Cantú/Stephen Keys (Nomad), T: +44(0)20-7397-8980; Threadneedle Communications, Caroline Evans-Jones/Josh Royston/Hilary Millar, T: +44(0)20-7653-9850