Moet & Chandon Celebrates a “Tribute to Cinema” With Scarlett Johansson in Tokyo

By Prne, Gaea News Network
Monday, October 19, 2009


- The Moet Muse Returns to Tokyo in Another Starring Role

Further reinforcing its long-standing love affair with cinema, Moet & Chandon last night hosted a fabulous “Tribute to Cinema” celebration in Tokyo, with special guest of honor Scarlett Johansson, the Moet Muse. The champagne of cinema has been the talk of this year’s Tokyo International Film Festival for its decision to celebrate its Muse in the “Lost in Translation” city that skyrocketed her to international renown.

Event photos and b-roll are available at

Moet’s “Tribute to Cinema” theme infused every breathtaking detail of the evening, held in Roppongi Hills. Mark Bedingham, Moet Hennessy Regional Managing Director of Asia Pacific, elegantly greeted VIPs on the Gold Carpet as they arrived.

The highlight of the evening was the entrance of Scarlett Johansson, who warmly welcomed guests on behalf of Moet, as the Moet Muse. Following the Moet red carpet tradition, Scarlett autographed a golden Moet Methuselah, to be auctioned in support of her charity of choice. As she addressed the crowd, a spectacular lighting display lit up the backdrop of the Tokyo skyline in hues of gold.

“I am touched that Moet chose Tokyo, a city that means so much to me, to host this fabulous ‘Tribute to Cinema’ event,” explained Scarlett Johansson, the Moet Muse. “It is an honor to have been cast as the first celebrity face of champagne!”

Mark Bedingham added: “As the champagne of cinema, Moet is thrilled to celebrate the magic of cinema and introduce our Muse in Tokyo, a city that has starred in countless classic films over the years.”

In 2009, Moet unveiled Scarlett to the world as the Moet Muse in an international print, outdoor and online advertising campaign, shot by photographers Mert Alas and Marcus Piggott, featuring Moet and Scarlett as icons of celebration.


Recognized for its quality and prestige, Moet & Chandon is the champagne of cinema. Moet has been the official champagne of the Golden Globes for two decades and the exclusive champagne of the 2009 Oscars(R). Generations of legendary actors, producers and directors have celebrated with Moet.

Source: Moet & Chandon

PRESS CONTACTS: Moet & Chandon: Margaret Johnston Clarke, mjohnstonclarke at /+33(0)158976815 /+33(0)608435880; Agence ELAN: Jeannette Whiting, jeannette.whiting at

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