Infiniti Appoints World-Class Jury to Shortlist First Finalists in Digital Art Competition

By Infiniti, PRNE
Sunday, June 5, 2011

ROLLE, Switzerland, June 6, 2011 -

- Inspired Performance the First of Three Themes in International
Digital Art Competition

- Jury of World-Class Experts in Art, Design, and Marketing Appointed
to Select Finalists From Shortlist of Artworks

- Six Individual Pieces to be Chosen From Interior Display and
External Building Projection Competition Categories, for Exhibition During
Forthcoming Opening Ceremonies of New Flagship Infiniti Centres Across

- Creations Submitted During Inspired Performance Theme to
Draw Cues From Infiniti's Core DNA and Model Range and Incorporate Dynamic
and Artistic Elements From Marque's Global Brand Partnerships

Infiniti, the luxury performance automotive brand from Japan, has
appointed a jury of some of the most world-renowned names in art, design, and
marketing to select the six finalists of the opening theme of their
recently-launched international Digital Art Competition.

To view the Multimedia News Release, please click:

'Inspired Performance' is the first of three subjects scheduled during
the year-long and free-to-enter contest, and invites participants of any age,
country and level of artistic talent, to create spectacular
computer-generated images or videos using innovative techniques including 2D,
3D projections, and holograms. Entries uploaded to the website of contest
hosts, designboom (, the online art, architecture and design
magazine in either the interior display or external projection categories,
should draw cues from Infiniti's stunning model range and brand DNA, whilst
equally reflecting the artistic and dynamic elements of the marque's global
brand partnerships such as Cirque du Soleil.

The judging panel, which brings together recognised experts and
influencers in the sphere of creative design, will collectively choose the
most outstanding examples of digital art from fifty of the theme's most
exceptional pieces as nominated by designboom and Infiniti. Each of the six
individuals who reach this stage of the competition will enjoy the unique
privilege of seeing their work displayed across some of the most beautiful
cities in Europe before an audience of over 1,500 people at the opening
ceremonies of new flagship Infiniti Centres. All guests will be eligible to
vote online for their favourite pieces to determine the overall winner of the
theme who will receive a prize fund worth EUR10,000.

Infiniti is delighted to name the first jury for the Inspired Performance
theme as follows:

- Adrian Newey is Chief Technical Officer of the Red Bull
Racing Formula One team who is recognised across the globe as one of the
leading experts in design and aerodynamics in motorsport, and has been
responsible for masterminding numerous race-winning cars. Adrian played a key
role in Red Bull Racing securing both the Drivers and Constructors titles in
the 2010-2011 Formula One season, and continues to have a large influence
over technological innovation in the sport.

- Birgit Lohmann is the Editor-in-Chief, and Co-Founder of the
online designboom magazine. She has accumulated a wealth of over 20 years of
experience in the sphere of art and design, during which she has worked as a
product development manager for a number of Italian architects and master
designers, including Achille Castiglioni and Vico Magistretti, amongst
others. Furthermore, Birgit is a highly respected lecturer on industrial
design at a number of prestigious international universities.

- Yeoh Guan Hong holds the positions of Co-Founder and
Creative Director of the Shanghai-based design and media technology
consultancy, Super Nature Design, and is Director of the design studio
Hyperthesis Visual Lab in New Zealand. Yeoh has lectured in new media art,
and works on many innovative projects in the domains of product design,
interactive installations and animations, of which many have received awards
and been recognised in design exhibitions across the globe.

- Jean-Pierre Diernaz is the Marketing Director of Infiniti
, the Middle East, India and Africa. A sales and marketing specialist
who joined Nissan Europe from the Ford Motor Company in 2005, Jean-Pierre has
for many years demonstrated a passion for art and design and is equally
responsible for introducing and spearheading the world's first ever
international digital art competition on behalf of Infiniti.

Commenting on the unveiling of the highly acclaimed jury for the Inspired
Performance theme of the Infiniti Digital Art Competition, Jean-Pierre
Diernaz, Marketing Director of Infiniti Europe, says: "Performance is the
never ending quest for perfection, and is the driving force behind the desire
of individuals to focus on the detail in their journey to achieve the very
best. This represents the perfect way to start the contest where we will see
the pinnacle of artistic talent from participants who will demonstrate their
ultimate creativity whilst being inspired by the Infiniti marque".

Mr Diernaz adds: "We are very pleased to welcome our jury members to the
Infiniti Digital Art Competition, a team of thought leaders who are each very
regarded in their field, and it is a real privilege to work alongside them.
The high standard of entries expected in the contest will no doubt make for a
very challenging selection process."

Birgit Lohmann, Editor-in-Chief of competition host designboom explains:
"Digital and interactive media is one of the fastest growing sectors in both
art and industry, continually pushing the boundaries of what is possible. We
are excited to see what kinds of new experiences and environments artists
will create with the open opportunity that the Infiniti Digital Art
Competition offers them."

Entry to the Inspired Performance theme of the Infiniti Digital Art
Competition closes on 08 July 2011.

To enter the competition and to view terms and conditions, visit or

About Infiniti

Infiniti comes from Japan. Its line-up of performance sedans,
coupes, convertibles, SUVs and crossovers is now being launched across the
globe through a dedicated network of Infiniti Centres or dealerships which
share a commitment to individualised and exceptional customer service. For
more information, see

About Designboom

The world's first web-based art, architecture and design magazine,
designboom publishes key contemporary issues and critiques of all aspects of
art, architecture and design through the organisation of design exhibitions
and collaboration with leading companies on the sponsorship of international
design competitions. Designboom encourages a continuing dialogue between
creative professionals, industry and society.




Press information, Photographs and videos are available from No password is required. Press Contacts: Amel Boubaaya, Lifestyle, M: +41-79-399-83-19, E: a.boubaaya at; Wayne Bruce, Communications Director - Europe, M: +44(0)7768-802176, E: wayne.bruce at; Simon Wittenberg, Infiniti Lifestyle Communications Agency, T: +44(0)207-491-9934, E: simon at PR contact: Jenny Filippetti, E: jenny at

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