Mood Media to Provide the in-Store Sound for the Gucci Brand in Europe and Asia
By Mood Media Corporation, PRNETuesday, June 14, 2011
MILAN, June 15, 2011 -
Mood Media Corporation (TSX:MM / LSE:MM) a leading global
provider of in-store media, digital signage and scent solutions,
today announced that it has become the provider of in-store music
to Gucci stores in Europe, the Middle East, Asia and Australia.
“We are delighted by this partnership, and honored that we have
been chosen to play a role in the retail experience for Gucci,”
said Claude Nahon, President of Mood Media Europe. “No one is
better than Mood Media at extending a retail brand with in-store
media, which is why the world’s leading fashion brands choose to
work with us.”
Mood Media will provide rights-clearance, music players and
manage the delivery of music to all retail stores. The music will
be the same in each location, ensuring a consistent brand
experience across the globe.
“Our partnership with Gucci is another example of our tremendous
momentum in Asia,” said Mood Media CEO and Chairman Lorne Abony.”
Global brands like Gucci need to work with global partners, and we
have the network to support them not only in Europe, the Middle
East and Australia, but in key Asian, markets including China,
Singapore, Korea and Taiwan.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada’s
fastest growing company by PROFIT Magazine is a leading in-store
media specialist that uses a mix of music, visual and scent media
to help its clients communicate with consumers with a view to
driving incremental sales at the point-of-purchase.
Operating its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000
commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood
Entertainment, Mood Media Corporation’s products and services reach
150 million people every day in a broad client base including more
than 850 U.S. and international brands in diverse market sectors
that include: retail, from fashion to financial services;
hospitality, from hotels to health spas; and food retail, including
restaurants, bars, quick-serve and fast casual dining.
For more information on Mood Media Corporation visit
href="www.moodmedia.com">www.moodmedia.com or
contact:
For further information:
Jeremy Jacobs
Fleishman Hillard Inc. (New York)
+1-212-453-2498
href="mailto:jeremy.jacobs@fleishman.com">jeremy.jacobs@fleishman.com
Alan O’Sullivan
Fleishman-Hillard (London)
+44(0)20-7395-7017
href="mailto:alan.osullivan@fleishmaneurope.com">alan.osullivan@fleishmaneurope.com
.
Tags: Italy, June 15, Milan, Mood Media Corporation