MORE TH>N wins British Insurance Award for LivePerson Live Chat Program

Leading UK Insurance Provider Recognized as eBusiness Leader for Increased Online Conversions and Improved Customer Satisfaction

NEW YORK, September 1, 2010 - LivePerson, Inc. (solutions.liveperson.com), (Nasdaq: LPSN), a
provider of online engagement solutions that facilitate real-time assistance
and expert advice, today announced that MORE TH>N, a UK-based insurance
provider, was honored with a British Insurance Award in e-business for its
successful pilot of LivePerson's live chat solution. The insurance provider
more than doubled its conversion rate within the first few weeks of the chat
deployment, and obtained an 87 percent customer satisfaction score.

The British Insurance Award (BIA) focuses on the effective use of
information and communications technology by insurance companies and brokers
at the transaction interface level with the client. Presented by Incisive
Media, the BIA award commends the innovative application of the latest
technologies and evidence of success in generating profitable new business.

"We are pleased to have been recognized by the British Insurance Awards
for our LivePerson live chat program," said Gero Bertolone of MORE TH>N. The
pilot enabled us to capture additional revenue opportunities that we would
have previously lost. In fact, 53 percent of website generated sales, over
the course of the pilot program, would have been lost had a live chat agent
not intervened. LivePerson has proven to be a crucial component in our
ability to drive online sales, while delivering superior online customer
support."

Due to the success of the pilot, MORE TH>N has incorporated LivePerson
live chat throughout their home and motor insurance web pages as a main
communication channel to drive online sales and improve customer satisfaction
and support.

"It's exciting to see MORE TH>N recognized for their outstanding live
chat program achievements, especially after a particularly brief pilot period
with us," said Jim Dicso, EVP of sales and service at LivePerson. "We are
honored that MORE TH>N has decided to make our solution more broadly
available throughout their online sales and service channels. Our
professional services consultants will continue to work closely with the MORE
TH>N team to optimize the program for maximum ROI."

To learn more about MORE TH>N and the BIA awards please visit the award
site at www.insuranceawards.com/2010-Finalists2.html

About LivePerson

LivePerson (www.solutions.liveperson.com/) is a provider of online
engagement solutions that facilitate real-time assistance and expert advice.
Connecting businesses and experts with consumers seeking help on the Web,
LivePerson's hosted software platform creates more relevant, compelling and
personalized online experiences. Every month, LivePerson's intelligent
platform helps millions of people succeed online. More than 8,000 companies,
including EarthLink, Hewlett-Packard, Microsoft, and Verizon, rely on
LivePerson to maximize the impact of the online channel. LivePerson is
headquartered in New York City.

About MORE TH>N

MORE TH>N is the direct arm of RSA, launched in June 2001 offering
financial services via the internet and telephone. It provides over two
million customers with access to an extensive product range including home,
motor, pet and travel insurance. But it offers much more than this. Customers
can benefit from a UK based dedicated Personal Customer Manager and access to
on-line legal documents and free legal advice. MORE TH>N has over 1800
employees across the UK. Head Office employs a small number of staff and is
based in Horsham, West Sussex. The company has four general call centers
based in Peterborough, Bristol, Sunderland and Liverpool. It also has a
specialist pet insurance centre in Henley staffed by animal lovers.

About the BIAs

Now in their 16th year, the British Insurance Awards are based on a
partnership between the judges, the magazines involved, the sponsors and the
organizers. The awards showcase top class performance and innovation, they
reward achievement and they raise standards. The judging panel of market
experts and practitioners, analysts, consultants, industry commentators, and
political and trade union representatives have a genuine expertise in each
category, ensuring that the expertise is shared by at least 2 judges to
spread the load and to ensure that no prejudices, gaps in knowledge of
conflicts of interest cloud the decision-making process. Success at the
Awards has become the benchmark by which the industry judges itself. Each
year the finalists and members of the industry gather at the gala evening to
celebrate the success of the past year. The awards evening is one of the most
noted and spectacular events in the insurance industry's calendar attracting
leading figures in the industry.

Amy Inlow, +1-212-609-4248, ainlow at liveperson.com