Morgan Stanley Deploys OpTier’s CoreFirst for Business Transaction Management

By Prne, Gaea News Network
Monday, March 30, 2009

NEW YORK - Financial Services Firm Improves Performance and Availability with
End-to-End Visibility of Business Transactions

OpTier(R), the leader in Business Transaction Management(TM) (BTM)
(www.optier.com/) for enterprise, today announced that Morgan Stanley
(www.morganstanley.com/ )(NYSE: MS) has deployed OpTier’s CoreFirst(R)
technology on one of its institutional fixed income trading platforms.

CoreFirst allows Morgan Stanley to monitor the performance of its trading
transactions in real time and significantly improve service levels for
trading clients. With CoreFirst, Morgan Stanley can monitor and improve the
performance and service levels of its trading platform, to the benefit of its
clients and its own systems management.

“There are technologies available today that provide partial aspects of
transaction management, but we have not come across any solution that
provides the complete visibility and control that CoreFirst does,” said
Hishaam Mufti-Bey, Executive Director at Morgan Stanley. “With CoreFirst we
are able to know in real time who is using the application and in what ways,
how the application is performing and where exactly we need to focus our
attention to optimize the performance of our trading platform. This was not
possible before deploying CoreFirst.”

“Business Transaction Management is proving to be the next wave of IT
management for large organizations such as Morgan Stanley,” said Israel
Mazin, CEO of OpTier. “This product helps organizations gain value out of
their new and legacy applications by helping companies to understand how
those systems can perform better and with reduced operating costs.”

About Morgan Stanley

Morgan Stanley is a leading global financial services firm providing a
wide range of investment banking, securities, investment management and
wealth management services. The Firm’s employees serve clients worldwide
including corporations, governments, institutions and individuals from more
than 600 offices in 37 countries. For further information about Morgan
Stanley, please visit www.morganstanley.com.

About CoreFirst

CoreFirst provides users with the following key benefits:

Automatically monitor performance and service levels - CoreFirst
automatically and continuously tracks every business transaction, building
and maintaining a full record of transaction activity that is visible from
multiple perspectives. Because of this, potential or real performance
bottlenecks and resource ‘hogs’ are automatically identified. By providing
this level of activity analysis, performance diagnostics and resource
information, CoreFirst helps Morgan Stanley to assure customer satisfaction
and system performance and stability.

Identify and remediate bottlenecks - When application or business service
issues arise, it is critical that IT has an effective way to directly deduce
the real root of the problem and its scope. Using CoreFirst, Morgan Stanley’s
technical staff can obtain a graphical representation of the flow of every
transaction, exactly as it occurred and directly identify the problem’s
origin, its scope and business impact.

Automatically discover and monitor all business transactions - During
pre-production deployment, OpTier was able to automatically discover all
business transactions flowing through Morgan Stanley’s dealing platform. This
auto discovery process saves valuable time and money by providing IT and the
application staff with complete visibility into what actually happens as
transactions are flowing through the dealing platform and interacting with
many other applications.

About OpTier

OpTier(R) harnesses the power of real business transactions with its
unique Business Transaction Management (BTM) software solutions. Our
CoreFirst(R) product assures that business transactions flow smoothly within
IT applications and infrastructure without bottlenecks or outages, for
improved end-user experience and reduced cost. Our Active Context
Tracking(TM) (ACT) technology delivers end-to-end visibility - of all
business transactions, across all tiers, all the time - by continuously
discovering the links between IT components and business services. It also
prioritizes IT transactions and processes based on business needs, for true
IT optimization. For more information, visit www.optier.com.

“Active Context Tracking”, “Business Transaction Management”, CoreFirst,
OpTier and the tagline “Putting first things first” are trademarks of OpTier
Ltd.

Contacts:
Michael Wooh Jennifer Barlow or Avi Dines
OpTier Schwartz Communications, Inc.
+1-212-679-2700 +1-781-684-0770
michael.wooh@optier.com OpTier@schwartz-pr.com

Source: OpTier

Michael Wooh of OpTier, +1-212-679-2700, michael.wooh at optier.com , or Jennifer Barlow or Avi Dines, both of Schwartz Communications, Inc., +1-781-684-0770, OpTier at schwartz-pr.com

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