Music Making Game Introduces a New World Wide Stage for Rihanna

By Songhi Entertainment, PRNE
Monday, November 15, 2010 and Universal Music Kickstart Their Global Co-operation by Launching a Spectacular Rihanna Song making Contest

HELSINKI, November 16, 2010 - Universal Music has hand picked music making game as their
collaborator on the release of Rihanna's newest album, LOUD.
launches a Rihanna themed song making competition, where the main prize is a
trip for two to Sydney, Australia, to see Rihanna perform live. The
participants are not required to have any experience in making music - anyone
can win, as long as their song gets at least 20 Facebook or SongHi likes.

With browser based, the music game to fame, anyone can make
music. With its ease of use, Rihanna fans around the world can take one step
closer to their idol: creating music just like her. The players can make
their own songs online, interact with each other, and share their songs over
Facebook and Twitter. The players can also gather a collection of unique
virtual instruments, clothing, accessories and backdrops.

With the Rihanna song making competition, Universal Music and
set out for global co-operation.

"The collaboration with is the start of something beautiful,"
says Mr. Mikko Haapala, Digital Manager of Universal Music. "We have long
sought for new, innovative and interactive venues to approach our fan base,
and provide fans something extraordinary. delivers all this, and
more," Mr. Haapala concludes.

"Universal Music has understood the endless possibilities that internet
provides for music consumption, and fills these needs par
excellence. Having a superstar like Rihanna in our game is very welcome news
to the fans. The songs made in SongHi sound really awesome, and should the
game serve as the debut stage for up and coming stars, I wouldn't be
surprised," beams SongHi Entertainment's Global Sales Director, Thomas

The Rihanna campaign opens the co-operation agreement made by Universal
Music and SongHi Entertainment. The collaboration aims to bring Universal
Music's most popular artists to, where an entertaining fan game
with unique competitions will be built. - The Music Game To Fame:

More information about the company:

For additional information, please contact: SongHi Entertainment, Thomas Westerberg, Director, Global Sales, +358-50-4631156, thomas.westerberg at; Universal Music, Digital Manager, Mikko Haapala, +358-40-5159656, mikko.haapala at; SongHi Entertainment, PR Director, Minna Lahti, +358-40-8322113, minna.lahti at

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