Nationwide Prostate Screenings to Detect Cancer and Help Save Lives

Prostate Conditions Education Council Hosts Awareness Week, September 19-25

DENVER, August 30, 2010 - A council of leading prostate cancer experts is working to protect the
lives of American men by providing lifesaving prostate cancer screenings. The
Prostate Conditions Education Council (PCEC) - a national organization
committed to men's health and a leader in prostate cancer screening - is once
again coordinating free or low-cost screenings
(www.prostateconditions.org/pcaw-prostate-cancer-awareness-week) as
part of its national Prostate Cancer Awareness Week (PCAW) to help encourage
men to protect their health.

"Right now, many men are confused about the benefits of prostate cancer
screenings," said Dr. E. David Crawford, Head of the Urologic Oncology
Department at the University of Colorado Health Sciences Center, and
Founder/Chairman of the PCEC. "The truth is prostate cancer can be quite
aggressive and screening is safe. We want men to understand that screening is
necessary to detect this disease."

One of the most successfully coordinated cancer screening programs in
history, this year's PCAW will be held September 19-25 and includes screening
events at nearly 500 sites across the country. Men can visit
www.prostateconditions.org/screening-site-finder. Since its inception,
PCAW has helped screen more than four million men.

The PCEC recommends a baseline prostate health assessment, including
Prostate-Specific Antigen (PSA) blood test and a Digital Rectal Exam (DRE),
for all men beginning at 35 years of age and to work with their doctors to
determine a screening schedule that is right for them. Prostate cancer
screenings during PCAW take about 10 minutes and include a PSA blood test and
a DRE administered by a trained professional. Men can also choose to have
their cholesterol and testosterone levels checked, as many factors play into
overall health awareness and a man's risk for prostate cancer.

"This year, PCAW will screen nearly 125,000 men. These men will not only
play an active role in safeguarding their health, but data collected during
these screenings will help researchers find new and improved ways to address
this deadly disease," said Wendy Poage, president of PCEC.

In addition to making available essential screening options for men, PCAW
also provides valuable information on research issues key to eliminating this
threat. Most recently, data from the 2007 and 2008 PCAW screenings, presented
at the 2010 annual meeting of the American Society of Clinical Oncology,
helped bring to light the high prevalence of supplement use among American
men. Given previous research suggesting an association between the use of
multivitamins and increased risk of advanced prostate cancer, this data
provided crucial insights that will help the research community further
investigate the safety and efficacy of supplementation and its correlation
with prostate cancer. PCAW has also provided an opportunity to test new
screening methods, such as urine analyses tests.

To find a PCAW screening site near you and for more information on
prostate cancer, please visit www.prostateconditions.org or call toll
free 866-4PROST8. You can also join in the conversation by searching for the
Prostate Conditions Education Council on Facebook or 4prost8health on
Twitter.

About Prostate Cancer Awareness Week

Since 1989, PCEC has coordinated national Prostate Cancer Awareness Week
in September. During this time period, the PCEC organizes hundreds of free or
low-cost screening sites for more than 125,000 men across the country. To
date, the program has resulted in more than 4 million screenings. For more
information about how PCEC supports community awareness and education, please
visit www.prostateconditions.org.

About Prostate Conditions Education Council

A national organization committed to men's health, the Prostate
Conditions Education Council (PCEC) - formally the Prostate Cancer Education
Council - is the nation's leading resource for information on prostate
health. The PCEC is dedicated to saving lives through awareness and the
education of men, the women in their lives, as well as the medical community
about prostate cancer prevalence, the importance of early detection, and
available treatment options, as well as other men's health issues. The
Council - comprised of a consortium of leading physicians, health educators,
scientists and prostate cancer advocates - aims to conduct nation wide
screenings for men and perform research that will aid in the detection and
treatment of prostate conditions. More information is available at
www.prostateconditions.org.

Tara Goodin, Jones Public Affairs, +1-202-591-4041, tara at jonespa.com; or Wendy Poage, President, PCEC, +1-303-316-4685, wendy.poage at pcaw.com