Neuro Drinks Launch in New York

Neuro Drinks partners with Pepsi Cola to distribute groundbreaking functional beverage brand in the greater New York City area

LOS ANGELES, May 17, 2010 - Neuro Drinks, the Southern California brand of healthy functional drinks
that enhance active lifestyles, is hitting the East Coast.

Beginning this month, Neuro Drinks will be distributed by Pepsi Cola
Bottling Company and will be sold in neighborhood grocery stores, delis, gas
stations and high-end markets. Pepsi Cola bottles and supplies Pepsi-branded
soft drinks, Gatorade, Tropicana juices and Aquafina water for New York City
and beyond.

"We are proud to welcome this unique beverage into the Pepsi Cola
family," said President and CEO of Pepsi Cola Bottling Company Bill Wilson.
"We were taken with the functionality of the individual drinks that Neuro
produces, and see it as something New Yorkers will literally eat up."

Neuro Drinks quench more than thirst by powering a healthy 24/7 lifestyle
by combining science, nature and Hollywood chic, in a sporty, sexy package.
Neuro ignites the brain and powers the body to sustain and enhance active
lives. Made with natural ingredients and recyclable packaging, Neuro is
formulated by nutritionists to promote health and well-being. Great-tasting
Neuro Drinks contain essential vitamins, minerals, amino acids and botanicals
at optimal dosages backed by scientific research, so the benefit is real and
not just marketing hype.

Neuro launches in New York with five blends — NeuroGasm, NeuroSonic,
NeuroBliss, NeuroTrim, NeuroSleep — that are individually developed to provide
vital nutrients that help you be your best. Whether you are part of the
fast-paced fashion industry, a nightclub promoter, an early-rising Wall
Street broker, one of New York City's Finest or Bravest or a Central Park
hostess, there is a Neuro for you.

"We are thrilled to be expanding to the East Coast and partnering with
Pepsi Cola to get Neuro Drinks to New Yorkers," says founder and President
Diana Jenkins. "Busy New Yorkers, more than anyone, need a delicious way of
getting healthy ingredients into their lives on a 24/7 basis to help them
navigate all the challenges of the greatest city in the world."

Neuro products are currently distributed on the West Coast of the United
States, and in Great Britain through Waitrose and Selfridges & Co. Neuro has
partnered rapidly with an array of top-tier distributors and retailers.
Global consumers are able to join the Neuro culture via the company's
website, www.drinkneuro.com.

Today's increasingly multi-layered culture demands that we operate at our
best. Neuro provides a healthy and delicious choice, giving consumers a smart
alternative to quenching thirst — and much more. Neuro satisfies the current
need to function at a premium level, with formulas created by experts and
benefits proven by science.

Drink smart. Drink Neuro.

Nancy Kane, +1-310-393-6444 for Neuro Drinks