New Diploma in Digital Marketing Qualification Launched by MMC Learning

MANCHESTER, December 11 - MMC Learning has launched the Diploma in Digital Marketing
qualification accredited by the CAM Foundation and Awarded by the Chartered
Institute of Marketing. The course is delivered through a unique, flexible
study, video e-learning package designed for working professionals.

Business professionals are now taking the Diploma in Digital
Marketing course through either distance or blended e-learning, enabling them
to study when and where it suits them. With high quality online tutorials
with specialist videos and the constant support of tutors and course
management staff, this qualification promises to be an excellent addition for
those interested in advancing into the Digital Marketing arena.

Click here to play a short video explaining more about the
Diploma in Digital Marketing www.diplomaindigitalmarketing.com/

"By gaining an understanding of the digital environment, I have
been able to adapt and change our digital marketing strategy. This has
increased performance and conversion rates, bringing about additional return
on investment," says Samuel O'Prey, Marketing Manager.

As well as covering the theoretical aspects of Digital Marketing,
this Digital Marketing Qualification will provide learners with knowledge
underpinning the principles of digital marketing and skills to undertake
digital marketing planning. The qualification covers Search Engine
Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email
marketing, viral marketing, online PR, affiliate marketing and social media.
It also looks at web analytics, legislation, regulation and codes of
practice.

The newest of MMC Learning's digital marketing courses is ideal
for those wanting to work in Digital Marketing or marketing professionals who
want specialist knowledge and understanding of what digital marketing is and
how it relates to the marketing industry and to turn that knowledge into
successful marketing strategies. No matter what your role is in your company
you will benefit from gaining insight into today's digital arena.

There are three units covered in the Diploma in Digital Marketing
which are assessed by 3 separate assignments which will often be based on
various findings and recommendations within your own company (or a company of
your choice).

    Unit 1 - Digital Marketing Essentials

    Unit 2 - Digital Marketing Planning

    Unit 3 - Marketing and Consumer Behaviour

Each unit of this qualification can also be studied as a
standalone award e.g. The Digital Marketing Planning Award (previously CIM
eMarketing Award).

A number of busy individuals have already enrolled on the Diploma
in Digital Marketing for the next start date. Some of these are returning
learners who have previously studied the eMarketing Award with MMC Learning
meaning they now only have to study Units 1 and 3 in order to gain the
Digital Diploma. Many have been drawn back by the constant contact and
one-to-one support offered between learners and eTutors.

About MMC Learning:

MMC Learning is a joint venture company with the Manchester Metropolitan
University Business School and is an Accredited Study Centre for the
Chartered Institute of Marketing, the leading international body for
marketing and business development with over 50,000 members worldwide. MMC
Learning are focused on providing cutting edge learning content and marketing
courses to working professionals, with flexible ways to learn supported by a
dedicated, experienced team of tutors and support staff. Now serving learners
from small to large companies in over 50 countries! For more information on
its marketing courses, visit the Web site at www.mmclearning.com.

MMC Learning Courses Portfolio:

The full portfolio of Chartered Institute of Marketing accredited courses
which can be studied through video e-learning modules includes;

    - Introductory Certificate in Marketing

    - Professional Certificate in Marketing

    - Professional Diploma in Marketing

    - Diploma in Digital Marketing

    - Diploma in Managing Digital Media

    - Digital Marketing Essentials Award

    - Digital Marketing Planning Award (e-Marketing Award)

For further information please follow this link
www.multimediamarketing.com/courses/diploma-in-digital-marketing/ or
contact; Imran Farooq (enquiries@mmclearning.com).

Web: www.mmclearning.com

Contact: +44-(0)161-247-6052, danielle at mmclearning.com