New Look for Light Reading Launches Today

NEW YORK - New design gives audience an even bigger role in driving debate and
discussion on what is by far the largest Website targeting the worldwide
communications industry

Light Reading, the leading online publication for the telecom industry,
has re-launched www.lightreading.com with improved multimedia navigation and
social-networking features aimed at giving its audience a stronger voice on
the world’s most popular communications industry Website.

“The new Light Reading site came from listening to readers and taking
some of the more popular features and ideas from Contentinople and Internet
Evolution — sites that were built by Light Reading’s design and technical
teams,” says Light Reading Editor-in-Chief Phil Harvey. “You’ll notice a
cleaner content presentation, a much-improved message board, and message
board comments that appear right under our news headlines — a feature that
illustrates our commitment to our fiercely loyal audience.”

The new Light Reading site design allows for readers to get a better
sense of what’s going on right now while, at the same time, doing a better
job of emphasizing the worldwide reach of Heavy Reading’s research, Pyramid
Research’s market data, and the combined reporting of Light Reading and Light
Reading sister publications, Light Reading Europe, Unstrung, and Cable
Digital News.

We have made nearly a dozen site improvements, some of which include:

- Content by technology topic — Light Reading has moved its technology
navigation buttons to the top of the site, making it easier for
readers to find articles by subject matter.
- Home page sidebar ad — In addition to the leaderboard and skyscraper
ads on the Light Reading homepage, Light Reading has added the sidebar
ad (336 x 280) as another branding tool and traffic driver for our
advertisers.
- Buzz Bin — A new feature on Light Reading is giving more visibility to
the Buzz Bin, Light Reading’s own glossary of terms that pop up in our
coverage. Buzz Bin entries help define key terms.
- Bio pages — All registered users on Light Reading will now have their
own bio pages, where they can say as much or as little about themselves
as they want and use Light Reading to make sure their voices are heard
in the industry.
- Content ratings — Light Reading’s new content rating system allows
registered users to promote what they like, disparage what they don’t,
and help improve the quality of information we provide overall.

“The new look for the site is a product of our continued investment in
editorial and Web design, all designed to drive additional readership and
opportunities for our advertisers to connect with the people who are making
purchasing decisions at mobile carriers, cable companies, and telcos around
the world,” says Joseph Braue, SVP and Group Director of Light Reading.

Go to www.lightreading.com to check out the new look.

Contact:
Amy Averbook
Director of Corporate Marketing
Light Reading
averbook@lightreading.com
+1-212-925-0020 x112

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading’s
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited

UBM focuses on two principal activities: worldwide information
distribution, targeting, and monitoring; and, the development and
monetization of B2B communities and markets. UBM’s businesses inform markets
and serve professional commercial communities — from doctors to game
developers, from journalists to jewelry traders, from farmers to pharmacists
– with integrated events, online, print, and business information products.
Our 6,500 staff in more than 30 countries are organized into specialist teams
that serve these communities, bringing buyers and sellers together, helping
them to do business and their markets to work effectively and efficiently.
For more information, go to www.unitedbusinessmedia.com.

Source: Light Reading

Amy Averbook, Director of Corporate Marketing of Light Reading, averbook at lightreading.com, +1-212-925-0020, Ext. 112