New Psoriasis eCommerce Shop Launched by PAPAA

ST ALBANS, England, July 15, 2010 - The Psoriasis and Psoriatic Arthritis Alliance (PAPAA) has launched a new
secure eCommerce site www.psoriasis-shop.org . Visitors can now order
free information, pay and renew their subscription, make donations and buy
from a selection of publications aimed at providing practical information on
these conditions.

A spokesperson for the charity said "this facility has been provided
following extensive feedback from members and existing website users; this
service is an extension of our main site www.papaa.org , and we hope
that users will find it of value and user-friendly."

PAPAA is an independently funded UK charity, formed following the merger
of the Psoriatic Arthropathy Alliance and the Psoriasis Support Trust in
2007. The charity's aim is to become a principal source of information on
psoriasis and psoriatic arthritis in the UK.

The charity's ambitious aims include the development of interactive
online training programmes for patients and professionals.

"Two major projects are already underway and these will be accessible
once developed from the new site. PAPAA wants to provide a positive approach
for people affected by the skin disease psoriasis and psoriatic arthritis,
which can have significant impact on an individual's quality of life and
psychological wellbeing"

Note to editors:

PAPAA is a leading supplier of free patient information, covering all
aspects of psoriasis and psoriatic arthritis. Bulk supplies are available to
healthcare professionals for distribution to their patients.

A magazine called Skin 'n' Bones Connection is produced twice a year and
is aimed at providing a mix of news and editorial that is of interest to
patients and healthcare professionals, or anyone affected by psoriasis and
psoriatic arthritis.

All media/press releases and enquiries should be directed to Julie
Chandler Managing Editor: Email: jec@papaa.org

    For general enquiries, PAPAA can be contacted at:
    PAPAA
    PO Box 111
    St Albans
    AL2 3JQ
    Tel: +44(0)1923-672837
    Email: info@papaa.org

    Registered charity no: 1118192

All media/press releases and enquiries should be directed to Julie Chandler Managing Editor: Email: jec at papaa.org ; For general enquiries, PAPAA can be contacted at: PAPAA, PO Box 111, St Albans, AL2 3JQ, Tel: +44(0)1923-672837, Email: info at papaa.org