Mooreland Partners Expands Representation in Israel

By Mooreland Partners, PRNE
Wednesday, July 14, 2010

Asael Karfiol joins Mooreland Partners, expanding coverage of the Israeli Market

LONDON, July 15, 2010 - Mooreland Partners, a global technology focused investment banking firm,
announced today that Asael (Asi) Karfiol has joined the firm as Executive
Director. Asi is based in Tel Aviv, Israel where he will work directly with
the Mooreland teams in Silicon Valley, Greenwich, New York and London in
order to expand the firm's global reach and representation in the Israeli

Asi has spent much of his career as a venture capitalist investing in
Israeli technology companies with firms such as Hyperion Israeli Venture
Partners, Ascend Venture Capital and ITI. Earlier in his career Asi was
Marketing Manager for the Keter Plastics Group and General Manager of an
international marketing consulting firm for leading Israeli corporations. Asi
attained the rank of Captain in the IDF, where he served as head of an
electronic warfare development team. Asi serves on a number of public and
private boards of directors and was awarded a BSc (summa cum laude) in
Electrical Engineering and an MBA (magna cum laude) from Tel Aviv University.

"Israel is a very important market within the global technology
community," said Holt Thrasher, Managing Director and founder of Mooreland
Partners. "We are delighted to have such an experienced executive as Asi join
the Mooreland team to expand our advisory activities there."

Mooreland has been active in the Israeli market for several years and
Mooreland principals have collectively completed dozens of transactions with
clients in Israel. Recent Mooreland transactions in Israel include:

    -- Olista Corporation acquired by Connectiva Systems Inc., May 2010
    -- Cloverleaf Communications Inc. acquired by Dot Hill Systems Corp.,
       January 2010
    -- jNetX Inc. acquired by Amdocs, October 2009
    -- Diligent Technologies acquired by IBM, April 2008

Mooreland Partners provides world-class investment banking services to
technology and services companies globally. In the United States, Mooreland
Partners is regulated by FINRA and is a member of SIPC. In Europe, Mooreland
Partners is authorized and regulated by the Financial Services Authority.

    CONTACT:   Rick Dalton

Rick Dalton of Mooreland Partners, +1-650-330-3790

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