FEMSA Schedules Conference Call to Discuss Second Quarter 2010 Financial Results

MONTERREY, Mexico, July 15, 2010 - Fomento Economico Mexicano, S.A.B. de C.V. ("FEMSA")
(NYSE: FMX; BMV: FEMSAUBD) is pleased to invite you to participate in its
Second Quarter 2010 Conference Call that will be held on:

    Monday, July 26, 2010
    05:00 PM Eastern Time
    (04:00 PM Mexico City Time)

Javier Astaburuaga, Chief Financial Officer of FEMSA, will host the call
and discuss FEMSA's 2nd quarter 2010 financial results, followed by a
question and answer session. The quarterly results will be released on July
26 before the markets open.

    To participate in the conference call please dial
    Toll Free US: #: +1-877-573-3228
    International: +1-706-679-0077
    Conference ID: #: 88049855

The conference call will be webcast live through streaming audio. For
details please visit www.femsa.com/investor

If you are unable to participate live, the conference call replay will be
available on ir.femsa.com/results.cfm

FEMSA is a leading consumer company in Latin America. It controls
Coca-Cola FEMSA, the largest Coca-Cola bottler in the region, and Oxxo, the
largest and fastest growing convenience store chain in Mexico with over 7,400
stores. FEMSA is also a significant investor in Heineken, a leading global
brewer.

FEMSA Media Relations, comunicacion at femsa.com; or IR, +52-81-8328-6167, investor at femsa.com.mx