New Series of Helpsheets Created by SMA Nutrition Offer Advice to Parents About Tummy Troubles

Research by SMA Nutrition reveals baby and toddler tummy troubles - including constipation, wind and diarrhoea - are a top worry for parents of young children

LONDON, June 24, 2010 - Almost two thirds (60%) of parents* feel 'helpless' when they're unable
to settle their baby due to tummy troubles - including diarrhoea
(www.smanutrition.co.uk/Know-how/Feeding-problems/Diarrhoea/Informatio
n/tabid/668/Default.aspx), constipation (
www.smanutrition.co.uk/Know-how/Feeding-problems/Constipation-in-babie
s/06MonthsHelpsheet/tabid/981/Default.aspx), and wind (
www.smanutrition.co.uk/Know-how/Breastfeeding/Winding-your-baby/Video/
tabid/445/Default.aspx) - according to research from SMA Nutrition
(www.smanutrition.co.uk/Default.aspx?ssl=true), which is why these
helpsheets have been developed.

Some examples of the topics available:

    - Tummy Troubles- Diarrhoea (www.smanutrition.co.uk/Know-how/Feed
      ing-problems/Diarrhoea/Information/tabid/668/Default.aspx)
    - Tummy Troubles- Constipation (www.smanutrition.co.uk/Know-how/Fe
      eding-problems/Diarrhoea/Information/tabid/668/Default.aspx)
    - Tummy Troubles- Colic (www.smanutrition.co.uk/Know-how/Feeding-
      problems/Colic/Information/tabid/535/Default.aspx)
    - Tummy Troubles- Poo, what is normal? (www.smanutrition.co.uk/
      Know-how/Feeding-problems/Baby-stool-guide/NormalHelpsheet/tabid/977/
      Default.aspx)

What are parent's main concerns around tummy troubles?

The causes of babies' tummy troubles are a mystery to over a quarter
(26%) of parents who are often confused about 'old wives tales' versus sound
medical advice. The research revealed parents top concerns about their little
ones to be:

    - Tummy troubles such as wind, constipation or diarrhoea (
      www.smanutrition.co.uk/Default.aspx?TabId=998&WT.mc_id=400166)
      - (76%)

    - Baby sleeping (https://www.smanutrition.co.uk/Know-how/Baby-care/Slee
      ping/Information/tabid/486/lang/en-US/Default.aspx) too little or too
      much - (41%)

    - Baby getting enough to eat (https://www.smanutrition.co.uk/Know-how/
      Baby-nutrition/tabid/281/Default.aspx) - (31%)

    - Baby crying too much - (23%)

Troubled Tummies a Frequent Worry

Over two thirds (64%) of parents say their baby experiences tummy
troubles at least once a month, yet only a quarter (25%) feel they know how
to resolve the problem. For over a third (36%) of parents surveyed, troubled
tummies disturb their baby's routine, and one in ten (11%) parents are
tempted to change their baby's feeding routine immediately to alleviate the
problem. A quarter (25%) of parents would like more information about
troubled tummies.

Bev Rolls, midwife from SMA Nutrition's (
www.smanutrition.co.uk/Default.aspx?ssl=true) Expert Panel notes "If
your baby is suffering, it's only natural to feel like you want to do
something to help, but making sudden and immediate changes to their routine
may not be the answer. Before making a sudden change seek advice from a
healthcare professional. Parents can also call the SMA Careline
(www.smanutrition.co.uk/About-SMA/Careline/tabid/330/Default.aspx) or
log-on www.smanutrition.co.uk for further information."

Where can parents find more information about infant tummy troubles?

For further help and advice parents can also call the SMA Careline
(www.smanutrition.co.uk/About-SMA/Careline/tabid/330/Default.aspx) on
0800-0-81-81-80 (freephone):

    - Open 8am-6pm Mon -Fri with a 24 hour out of hours service.

    - Email (https://www.smanutrition.co.uk/About-SMA/Careline/Email-us/ta
      bid/783/Default.aspx) and call back (https://www.smanutrition.co.uk/
      About-SMA/Careline/Click-to-call/tabid/789/Default.aspx) contact
      methods are also available

    - SMA Careline (www.smanutrition.co.uk/About-SMA/Careline/tabid/
      330/Default.aspx) advisors are all mums themselves, supported by an
      expert team of healthcare professionals and nutritionists, so you
      can be confident the information you receive is up-to-date and
      accurate.

Find out more about SMA Nutrition (
www.smanutrition.co.uk/Default.aspx?ssl=true) at
www.smanutrition.co.uk

(Due to the length of the above URLs, it may be necessary to copy and
paste the hyperlinks into your Internet browser's URL address field. Remove
the space if one exists.)

*Research conducted by OnePoll with 1,000 parents on 23rd March 2010

For more information or to arrange an SMA expert, please contact:

    - Anna Golding, anna.golding@redconsultancy.com, +44(0)207-025-6555

    - Gillian Crawshaw, Gillian.crawshaw@shinyred.co.uk, +44(0)207-520-9532

For more information or to arrange an SMA expert, please contact:- Anna Golding, anna.golding at redconsultancy.com, +44(0)207-025-6555 - Gillian Crawshaw, Gillian.crawshaw at shinyred.co.uk, +44(0)207-520-9532