New Survey Reveals Social Gaming Phenomenon in U.S. and U.K.

Nearly a Quarter of All Consumers Now Play Social Games Regularly; Women Drive Latest Video Game Trend Ahead of Men

DUBLIN, February 17, 2010 - PopCap Games today unveils the results of a "social gamers"
survey - that is, consumers in the U.S. and UK who play games on social
networking platforms such as Facebook(R) and MySpace(R). More than 24% of
internet users as a whole said they play social games regularly, indicating a
total social gamer population of approximately 100 million people in America
and the United Kingdom alone. And contrary to prevailing stereotypes, the
average social gamer is a 43-year old woman.

The survey identified a number of differences between U.S. and
U.K. and revealed that, while still in its infancy compared to the
traditional video game industry, the social games sector represents a huge
opportunity to reach hundreds of millions of consumers who historically do
not play video games. The social games sector is projected by industry
analysts and researchers to generate revenues of more than US$1 billion in
2010.

Two-thirds of all "social gamers" - defined by the fact that
they play games on social networking sites and platforms at least once a week
- are U.S.-based. 55% of all social gamers are female and 45% are male; the
disparity is even larger among UK consumers (58% vs. 42%). The average age of
social gamers is 43, with U.S.-based social gamers averaging 48 years of age
compared to 38 for those based in the UK. Further, 46% of American social
gamers are 50 or older, compared to just 23% in the UK. Only 6% of all social
gamers are age 21 or younger.

More detailed survey results available at:
www.infosolutionsgroup.com/2010_PopCap_Social_Gaming_Research_Results.pdf

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

     Gender

    - Women are more apt to play social games with real-world
      friends than men are (68% vs. 56%).
    - Men are more inclined than women to play with strangers (41%
      vs. 33%); nearly twice as many women as men say they play social games
      with relatives (46% vs. 29%).

    Frequency

    - U.S. players tend to play more frequently, with 68% saying
      they play daily compared to 55% of U.K.-based social gamers.
    - 61% of social gamers say their average social gaming session
      lasts more than half an hour; one in ten say their average session
      lasts 3 hours or more!

    Social

    - Social gamers spend 39% of all their time on social
      networking sites/services playing games. The second and third most
      popular social networking activities among social gamers are chatting
      with/messaging friends (17%) and playing non-social (solo) games (15%).
    - Only 17% of UK-based social gamers chose "connect with
      others" as a reason for playing, compared to 28% of their U.S.
      counterparts.
    - 62% of qualified survey respondents say they play social
      games with real-world friends, while 56% play with friends they've made
      online and 37% say they play with strangers.
    - U.S.-based social gamers are far more likely to play with
      strangers than their UK counterparts (41% vs. 29%).
    - Nearly half (43%) of social gamers say they also play social
      games with their parents, children, and/or other relatives.

Survey Methodology

This international research was conducted by Information
Solutions Group (ISG; www.infosolutionsgroup.com) exclusively for
PopCap Games. The results are based on 1,202 online surveys completed by
Toluna/Greenfield Online panel members in the United States and United
Kingdom between January 7 and January 12, 2010. Of the 1,202 respondents, 800
(67%) are from the US, while 402 (33%) are from the UK. To qualify for
participation, individuals must play social games for more than 15 minutes a
week.

About PopCap

PopCap Games (www.popcap.com) is the leading
multi-platform provider of fun, easy-to-learn, captivating video games that
appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap
was founded in 2000 and has a worldwide staff of over 260 people in Seattle,
San Francisco, Chicago, Vancouver, B.C., Dublin, and Shanghai. Its games have
been downloaded more than 1 billion times by consumers worldwide, and its
flagship title, Bejeweled(R), has sold more than 50 million units across all
platforms. Constantly acclaimed by consumers and critics, PopCap's games are
played on the Web, social platforms, desktop computers, myriad mobile devices
(cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone and more), popular
game consoles (such as Xbox and DS), and in-flight entertainment systems.
PopCap is the only "casual games" developer with leading market share across
all major sales channels, including social, Web portals, retail stores,
mobile phones, MP3 players, and game devices.

The PopCap logo and all other trademarks used herein that are
listed at www.popcap.com/trademarks are owned by PopCap Games, Inc. or its
licensors and may be registered in some countries. Facebook(R) is a
registered trademark of Facebook Inc. Other company and product names used
herein may be trademarks of their respective owners and are used for the
benefit of those owners.

    Julien Wera
    jwera@popcap.com
    +353-1-6468183

    Ember Wardrop
    ewardrop@popcap.com
    +353-1-6468164

Julien Wera, jwera at popcap.com , +353-1-6468183; Ember Wardrop, ewardrop at popcap.com , +353-1-6468164.