NNIT and Trueblue Announce New Joint CRM Offering to Boost Sales and Marketing Efficiency for Pharmaceutical Companies in Europe

COPENHAGEN, October 5, 2010 - NNIT, a leading provider of IT services dedicated to life science
businesses, and Trueblue, a European provider of Customer Relationship
Management (CRM) solutions for the pharmaceutical industry, today announced a
partnership agreement making NNIT exclusive vendor in most European markets
of Trueblue's CRM suite - tailor made for the needs of the pharmaceutical
industry - developed by Trueblue and based on the Microsoft Dynamics(R)
platform.

(Logo:
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The Trueblue CRM suite

The Trueblue CRM suite is an industry-leading CRM solution for the
pharmaceutical industry already adopted by marketers in several major
multinational companies seeking to optimise their customer relationship
management with powerful and accurate business intelligence tools.

Partners in creating success for pharmaceutical companies

The NNIT and Trueblue partnership joins the expertise of two leaders in
IT services for life sciences. The partners offer clients world-class CRM
services, combining NNIT's strategic consulting, systems integration and
hosting services with Trueblue's strong portfolio of CRM solutions
specifically for the life sciences sector, including sales force automation,
multichannel contact management, analytical CRM and much more.

"We are honoured to be recognized for our European CRM implementations,"
said Massimo Bursi, International Director of Trueblue. "Trueblue is
committed to enabling pharmaceutical companies to reap the full benefit of
CRM, while reducing the cost of delivering and reporting information. Our
commitment to sales and marketing excellence, our depth of experience and our
leadership in sales force effectiveness implementations will help companies
achieve efficient sales processes within the required timeframes".

René Vernon, General Manager of NNIT Switzerland, says: "As an IT
services vendor dedicated to life sciences, we are very excited to complement
our services portfolio with Trueblue's Pharma CRM suite. This means that we
can increase our focus on the important field of sales, marketing and
customer relations to complement our wide variety of IT solutions for
clinical research, regulatory compliance, quality management and production
in GxP compliant companies."

CRM as a service (SaaS)

With the partnership between Trueblue and NNIT pharmaceutical companies
will get the opportunity to have a pharma-specific CRM suite delivered as
SaaS (Software as a Service) hosted in NNIT's state of the art Tier 4 data
centre. This unique service combines the advantages of a purpose-built
software solution with the extremely high availability delivered from NNIT's
data centre, which is designed to live up to the GxP quality demands of life
science companies and other regulated businesses. Customers are also freed
from the hassles of application implementation, maintenance and support.

The agreement was signed in Copenhagen September 29, 2010, at a ceremony
held at NNIT headquarters. (Photo available) The agreement covers all of
Europe, and NNIT will distribute Trueblue CRM suite in all markets except
Italy, Spain, Portugal, France and Belgium.

About NNIT

NNIT is one of Europe's leading consultancies in the development,
implementation, validation and operation of IT dedicated to the life sciences
industry, meeting the strictest regulatory requirements. For more than a
decade, NNIT has applied the latest advances in technology to make their
clients' software, business processes and communication more effective.

NNIT employs more than 1,400 people and in 2009, their turnover was
EUR213 million, a growth of 20% over the previous year. Take a look Inside
NNIT (viewer.zmags.com/publication/a95784aa#/a95784aa/1) and at
www.nnit.com

About Trueblue

Trueblue, a Microsoft Dynamics(R) CRM certified software advisor, is a
leading IT software and business service provider to the healthcare CRM
market. Its mission is to assist clients to implement new sales and marketing
models by introducing its innovative suite CRM Pharma Trueblue, which creates
economic value and competitive advantage by empowering business growth.

Trueblue has been embraced by major players in the pharma industry,
including Pfizer, Novartis, AstraZeneca, Sigma-Tau, Takeda, GlaxoSmithKline,
Bayer, BMS, Wyeth, Chiesi, Schering-Plough, EG, Sankyo, Fidia Pharma,
Rottapharm, Nycomed, Biofutura Pharma and more.

For more information, visit the Trueblue website at
www.trueblueinternational.com

Photo:
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For more information: General Manager, NNIT Switzerland, René Vernon +41-79-799-1466, rvno at nnit.com. International Director, Trueblue, Massimo Bursi, +39-348-52-75-899, massimo.bursi at trueblue.it. Photo of signing ceremony available from Press Officer Svend Ravn: svrv at nnit.com