Ocean Nutrition Canada Limited Announces Strategic Alliance with Wilmar International Limited - the World's Largest Omega-3 EPA/DHA Food Company
By Ocean Nutrition Canada Ltd., PRNEMonday, December 13, 2010
Makers of Arawana Brand Cooking oil Bring a Healthier Product to Their Consumers
DARTMOUTH, Canada, December 14, 2010 - Ocean Nutrition Canada Limited (ONC), the
world's largest Omega-3 EPA/DHA solutions provider, and supplier of MEG-3(R)
brand Omega-3 EPA/DHA (eicosapentaenoic acid/docosahexaenoic acid)
ingredients, is pleased to announce that it has entered into an exclusive
long term strategic agreement with Wilmar International Limited (Wilmar),
based in Singapore. Wilmar is Asia's leading agribusiness, and a global
leader in Omega-3 foods. The collaboration between these two market giants
has resulted in the launch of Wilmar's new Arawana 3A+ premium cooking oil
containing MEG-3(R) fish oil.
Ocean Nutrition Canada congratulates Wilmar on the exciting launch of
Arawana 3A+ premium cooking oil, which offers the added health benefits of
Omega-3 EPA/DHA from the most trusted source - MEG-3(R) fish oil. According
to a national survey conducted by the Ministry of Health of the People's
Republic of China, the average daily intake of EPA/DHA of Chinese residents
is only 37.6 mg/day. This daily intake is less than 25% of the EPA/DHA level
accepted by the United States Institute of Medicine (IOM), and less than 10%
of the intake recommended by the International Society for the Study of Fatty
Acids and Lipids (ISSFAL). Due to this deficiency in the Chinese diet,
Wilmar, in association with the Chinese Nutrition Society (CNS), is launching
Arawana blended oil enriched with MEG-3(R) fish oil. Arawana 3A+ premium
cooking oil is a blended vegetable oil product that contains sufficient
Omega-3 to help Chinese consumers meet IOM Omega-3 intake recommendations.
EPA and DHA are important nutrients that help support and maintain the normal
function of the brain, heart, and body. The product is widely distributed in
China and is available at supermarkets and traditional markets throughout the
country.
In 2009, Arawana brand cooking oil was recognized by the World Brand
Laboratory as one of "China's 500 Most Valuable Brands". Adding the goodness
of EPA/DHA into a well-established Chinese household staple is a progressive
decision for the market leader. This innovative application enables Chinese
consumers to conveniently supplement their everyday diets with healthy
Omega-3 EPA/DHA everyday in a convenient way.
"Partnering with Ocean Nutrition Canada is strategically important
because they offer not only the most highly trusted source of Omega-3
EPA/DHA, but also superior service, and on-going support. We continue to
invest and expand our manufacturing and distribution infrastructure, and this
alliance is a significant long-term exciting endeavour for both parties,"
said Mr. Lee, Chairman of Yihai Kerry Foodstuffs Marketing Co., Limited, a
wholly owned subsidiary of Wilmar International.
Martin Jamieson, President and CEO of Ocean Nutrition Canada Limited,
said, "We are thrilled to partner with Wilmar International, one of the
world's great food companies." Jamieson continued, "Ranking 300th in Fortune
Magazine's 2009 Fortune Global 500 companies, speaks volumes of Wilmar's
significance to the global food industry. Not only do they offer superior
products, Wilmar management and staff are dedicated and innovative. We look
forward to what the future holds in this partnership - providing consumers
with healthy, high-quality products."
About Wilmar International Limited (Wilmar):
Wilmar International Limited, founded in 1991, is Asia's leading
agribusiness group. It ranks amongst the largest listed companies by market
capitalisation on the Singapore Exchange. Its business activities include
oil palm cultivation, oilseeds crushing, edible oils refining, specialty
fats, oleochemicals and biodiesel manufacturing, and grains processing.
Headquartered in Singapore, Wilmar has over 300 manufacturing plants and an
extensive distribution network covering China, India, Indonesia, and some 50
other countries to support a well-established processing and merchandising
business. Wilmar also manufactures and distributes fertilizers and owns a
fleet of vessels. The group is backed by a multi-national workforce of more
than 80,000 people.
Over the years, Wilmar has established a resilient integrated
agribusiness model that captures the entire value chain of the agricultural
commodity processing business, from origination and processing to the
branding, merchandising, and distribution of a wide range of agricultural
products. Through scale, integration, and the logistical advantages of its
business model, it is able to extract margins at every step of the value
chain, resulting in significant operational synergies and cost efficiencies.
For more information about Wilmar International, please visit
www.wilmar-international.com.
About Ocean Nutrition Canada Limited (ONC):
Ocean Nutrition Canada Limited (ONC) is a privately held company, whose
major shareholder is Clearwater Fine Foods Incorporated. Clearwater Fine
Foods Incorporated is a diversified holding/investment company whose
significant holdings include a controlling interest in Clearwater Seafood's
Limited Partnership, the world's largest integrated shellfish harvester and
processor.
ONC is the world's largest supplier of Omega-3 EPA/DHA ingredients from
fish oil, marketed into the dietary supplement and food manufacturing
markets. To date, MEG-3(R) ingredients have been included in over 89 billion
servings of food and supplement products worldwide. For more information
about ONC, please visit www.ocean-nutrition.com, and for information on the
health benefits of Omega-3 EPA/DHA please visit www.meg-3.com.
About Omega-3:
Omega-3 is a family of essential fatty acids (EFA), including EPA
(eicosapentaenoic acid), DHA (docosahexaenoic acid), and ALA (alpha-linolenic
acid). Oily fish (such as sardines, anchovies, mackerel, and salmon) are the
major known natural sources of Omega-3 EPA/DHA. ALA is found in plants, such
as flax and chia. It is important to note that EPA and DHA are the primary
contributors of the many health benefits associated with Omega-3. While the
body can convert ALA into EPA/DHA, it does so very inefficiently (typically
less than one percent), making it difficult to derive Omega-3-related health
benefits from plant-sourced ALA. Furthermore, although Omega-3 EPA/DHA is
important to overall good health, the human body is not able to produce
sufficient quantities on its own, so supplementation is required, either by
eating oily fish or foods fortified with Omega-3 EPA/DHA, or by taking fish
oil supplements. Learn more about the health benefits of Omega-3 EPA/DHA at
www.meg-3.com.
For further information: Joanna Lane Ocean Nutrition Canada Ltd. Tel: +1-902-480-3288 Cell: +1-902-488-0141 jlane@ocean-nutrition.com www.ocean-nutrition.com
Joanna Lane, Ocean Nutrition Canada Ltd., Tel: +1902-480-3288, Cell: +1-902-488-0141, jlane at ocean-nutrition.com
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