Ogilvy & Mather Acquires Majority Stake in Ogilvy South Africa

NEW YORK, January 27, 2011 - Ogilvy & Mather today announced its agreement to acquire a majority stake
in Ogilvy South Africa (Ogilvy SA), subject to obtaining regulatory
approvals. Completed, the deal will increase Ogilvy & Mather's ownership of
the agency from a 49.9 to 59 percent stake.

Established in 1984, Ogilvy SA is currently the leading communications
group in South Africa, employing over 700 staff across 12 companies, with
offices in Johannesburg, Cape Town and Durban. It is the No. 1 agency network
in South Africa in both revenue and creativity, according to AdReview's most
recent agency ranking. In 2010, it was awarded the AdReview Ad Group of the
Year. It provides a diverse range of services to clients including
advertising, digital and interactive, activation, promotions, internal
marketing, CRM, shopper marketing, PR, channel planning and relationship
marketing. Ogilvy SA clients include a mix of local and multinational
companies including BP, Cell C, KFC, MultiChoice and SABMiller.

This further investment in Ogilvy SA demonstrates Ogilvy's continuing
efforts to extend its service offering across Africa, and comes on the heels
of another recent deal completed last April ­ the formation of a joint
venture with African marketing services giant Scangroup that aims to
significantly build its business across the continent.

"Ogilvy & Mather Worldwide has been an extremely supportive partner over
the years and this investment reflects their commitment to our company, our
people, our clients, our country and the African continent. We look forward
to an even closer working relationship in the future," said Nunu Ntshingila,
Ogilvy SA CEO.

Notably, Ms. Ntshingila was appointed to the Ogilvy & Mather Worldwide
Board last week, further acknowledgement of Ogilvy SA's reputation as a
driving force within the Ogilvy network and of the importance of the African
market as a whole to the company's future growth.

Miles Young, Global CEO of Ogilvy & Mather, said, "Obtaining majority
share of our South African operations was an inevitable next step for our
growth strategy in Africa, which I passionately believe is one of the last
great frontiers in global communications. While the acquisition has made our
majority ownership official, I've always felt that Ogilvy SA has embodied the
Ogilvy values and spirit no less so than any of our wholly owned offices. It
is one of our network's strongest performers in terms of creativity and
business growth. I toast all my partners in Ogilvy SA and welcome them
officially to the Ogilvy family with which they have been associated for so
long. They are the 'best of the best,' and as a full part of our network they
will give to us much more than just geographic presence."

About Ogilvy South Africa

Established in 1984, Ogilvy South Africa has been one of the leading
advertising and communications groups in South Africa for the past 20 years.
It currently employs over 700 staff across 12 companies with offices in
Johannesburg, Cape Town and Durban. It is the No. 1 agency network in South
Africa in both revenue and creativity, according to AdReview's most recent
agency ranking. In 2010, it was awarded the AdReview Ad Group of the Year. It
provides a diverse and integrated range of services to clients including
advertising, digital and interactive, activation, promotions, internal
marketing, CRM, shopper marketing, PR, channel planning and relationship
marketing. Ogilvy South Africa clients include a mix of local and
multinational companies including BP, Cell C, KFC, MultiChoice and SABMiller.
For more information on Ogilvy South Africa, please visit
www.ogilvy.co.za.

About Ogilvy & Mather

Ogilvy & Mather is one of the largest marketing communications companies
in the world. Through its specialty units, the company provides a
comprehensive range of marketing services including: advertising; public
relations and public affairs; branding and identity; shopper and retail
marketing; healthcare communications; direct, digital, promotion and
relationship marketing. Ogilvy & Mather services Fortune Global 500 companies
as well as local businesses through its network of more than 450 offices in
120 countries. It is a WPP company (Nasdaq: WPPGY). For more information,
visit www.ogilvy.com.

Eleanor Mascheroni, +1-212-237-7239, eleanor.mascheroni at ogilvy.com